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ContentTECH Summit Schedule Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled. Please note all times are shown in Eastern Time.

How to Optimize Content Performance with Influence

Lee Odden  (CEO, TopRank Marketing)

Date: Monday, August 10

Time: 1:30pm - 2:00pm

Pass Type: Virtual Pass, Virtual Pass + Workshop - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Upland Software
Track Sponsor

Diminishing organic social reach, lack of brand trust, and information overload makes engaging today's B2B buyer harder than ever.

Influencer marketing can solve for trust, reach, and engagement but most B2B brands are still experimenting or simply don't know how or where to start, especially with tools and platforms.

In this presentation, Lee Odden will highlight 5 essential steps and tools needed to launch an influencer marketing content program plus examples of brands doing it right.


  • Tips & tools for finding your best influencers
  • How to optimize a pilot influencer content project
  • Influencer engagement models that work
  • Top tools and influencer marketing platforms