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How to Optimize Content Performance with Influence

Lee Odden  (CEO, TopRank Marketing)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Diminishing organic social reach, lack of brand trust, and information overload makes engaging today's B2B buyer harder than ever.

Influencer marketing can solve for trust, reach, and engagement but most B2B brands are still experimenting or simply don't know how or where to start, especially with tools and platforms.

In this presentation, Lee Odden will highlight 5 essential steps and tools needed to launch an influencer marketing content program plus examples of brands doing it right.


  • Tips & tools for finding your best influencers
  • How to optimize a pilot influencer content project
  • Influencer engagement models that work
  • Top tools and influencer marketing platforms