Lee Odden (CEO, TopRank Marketing)
Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Content Strategy
Session Type: Breakout Session
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
Diminishing organic social reach, lack of brand trust, and information overload makes engaging today's B2B buyer harder than ever.
Influencer marketing can solve for trust, reach, and engagement but most B2B brands are still experimenting or simply don't know how or where to start, especially with tools and platforms.
In this presentation, Lee Odden will highlight 5 essential steps and tools needed to launch an influencer marketing content program plus examples of brands doing it right.
