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ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Monday | 1:00 pm

Building a Content Strategy: A Real Life Approach to a Marketer's Challenge

Speaker: Cathy McKnight (The Content Advisory)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: All

Data Science Basics for Content Marketing: How To Turn Data Into Content Marketing Impact

Speaker: Chris Penn (Trust Insights)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Intermediate

How to Integrate Content Technology With Your Customer Journey

Speaker: Pam Didner (Effective Sales Enablement)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: All

Scaling Personalization: Adaptive content for omnichannel delivery

Speaker: Noz Urbina (Urbina Consulting / OmnichannelX)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Intermediate

Monday | 5:00 pm

Opening Reception

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Reception

Tuesday | 7:30 am

Breakfast & Networking

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Breakfast

Tuesday | 8:30 am

Welcome to the ContentTECH Summit

Speaker: Stephanie Stahl (Content Marketing Institute)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Audience Level: All

Tuesday | 8:40 am

Keynote

Speaker: Robert Rose (Content Marketing Institute)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Audience Level: All

Tuesday | 9:15 am

The Shifting Role of Content Technology Within Customer Experience

Speaker: Cleve Gibbon (Wunderman Thompson)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Tuesday | 10:00 am

Networking Break

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Break

Tuesday | 11:00 am

Standing Up for Content: How Hilton is Transforming its Content Practice

Speaker: Meg Walsh (Hilton)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Audience Level: All

Tuesday | 11:35 am

Create Windows to Your World of Content: A Personalized, Unified Digital Experience

Speaker: Megan Gilhooly (Zoomin Software)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Audience Level: All

Tuesday | 12:05 pm

Pick Up Lunch and Go to Your Preferred Session

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Lunch

Tuesday | 12:20 pm

Beyond Publishing

Speaker: Nick Mason (Turtl)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Embracing Agile Marketing: Why (& How) Today's Marketers Can Work Better, Together

Speaker: Anji Ismail (NewsCred)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Tuesday | 1:30 pm

General Session - Panel

Moderator: Christoph Trappe (The Authentic Storytelling Project)

Panelist: Anji Ismail (NewsCred)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Tuesday | 2:30 pm

Navigating the Long and Winding Road to Amway's Content Center of Excellence

Speakers: Cathy McKnight (The Content Advisory), Kari Belote (Amway)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Tuesday | 3:00 pm

Networking Break

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Break

Tuesday | 3:35 pm

General Session - Never Miss a Beat: Creating World-Class Customer Experiences

Speaker: Wendy Richardson (Mastercard)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Tuesday | 4:30 pm

Networking Reception

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Reception

Wednesday | 7:15 am

Breakfast & Networking

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Breakfast

Wednesday | 8:15 am

Welcome Back to ContentTECH Summit

Speaker: Stephanie Stahl (Content Marketing Institute)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Wednesday | 8:20 am

Keynote

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Wednesday | 9:00 am

How to Automate Your Email Marketing Like a Pro

Speaker: Liz Willits (AWeber)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

How to Gain Operational and Intellectual Control of Your Content

Speaker: John Horodyski (Optimity Advisors)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: All

The Future of Digital Transformation Is A Successful Content Transformation

Speaker: Val Swisher (Content Rules, Inc.)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future of Content

Session Type: Breakout Session

Audience Level: All

The Three's of Content Migration

Speaker: Tim Hanse (Crossphase)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Core Content Concepts

Session Type: Breakout Session

Audience Level: All

Wednesday | 9:45 am

Networking Break

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Break

Wednesday | 10:15 am

5 Paths to Deliver a Frictionless Customer Experience

Speaker: Tim Hayden (Brain+Trust Partners)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Advanced

Applied AI and SEO: Tips, Techniques, and Tools for Content Marketers

Speaker: Chris Penn (Trust Insights)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future of Content

Session Type: Breakout Session

Audience Level: Beginner

Future-Proof Your Content Marketing Strategy Through Smart Measurement

Speaker: Zontee Hou (Convince & Convert)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: All

How to Create a Messaging Framework that Resonates

Speaker: Pam Didner (Effective Sales Enablement)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Core Content Concepts

Session Type: Breakout Session

Audience Level: All

Wednesday | 11:10 am

Beyond 2020: The Visual Future of Communication

Speaker: Amy Balliett (Killer Visual Strategies)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future of Content

Session Type: Breakout Session

Audience Level: All

Embracing Your Limitations: How Solo and Small Teams Can Succeed in Content Marketing

Speaker: Vishal Khanna (HealthPrize Technologies)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Core Content Concepts

Session Type: Breakout Session

Audience Level: All

How to Optimize Content Performance with Influence

Speaker: Lee Odden (TopRank Marketing)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

The Building Blocks of Content Reporting: From Simple Tracking to Machine Learning Attribution

Speakers: Allison Wert (SmartBug Media), Sean Amster (Henry Company)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: Intermediate

Wednesday | 12:00 pm

Lunch

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Lunch

Wednesday | 1:20 pm

Create, Connect, Optimize: 5 Technologies and Tactics That'll Superboost Your Content Marketing

Speaker: Joe Lazauskas (Contently)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Audience Level: All

Customizing Your Content Tool Stack for Your Team

Speaker: Deborah Carver (The Content Technologist)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Core Content Concepts

Session Type: Breakout Session

Audience Level: All

Do Less Research for Your Content -- There's AI for That

Speaker: Jeff Coyle (MarketMuse)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future of Content

Session Type: Breakout Session

Audience Level: All

Introducing the Next Generation of Google Analytics

Speaker: Charles Farina (Adswerve)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: All

Wednesday | 2:15 pm

Editorial Building Blocks: Creating Airstream Supply Company

Speakers: Andrew Cafourek (Lat Long), Jay Cullis (Airstream)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: All

Going Global With Your Content Marketing

Speaker: Marin Perez (Microsoft)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Use These Content Trends In The Next 12 Months To Gain An Unfair Advantage For 2020 & Beyond

Speaker: Eric Siu (Single Grain)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future of Content

Session Type: Breakout Session

Audience Level: All

What Happens When Content Marketing And Sales Enablement Platforms Collide?

Speakers: Laura Ramos (Forrester), Mary Shea, Ph.D. (Forrester)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Core Content Concepts

Session Type: Breakout Session

Audience Level: All

Wednesday | 3:00 pm

Networking Break

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Break

Wednesday | 3:30 pm

Closing Keynote

Speaker: Alan Zweibel (Screenwriter & Best-Selling Author)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

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