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ContentTECH Summit Schedule Viewer


View and sort the ever-growing list of sessions by pass type, track, session type, and audience level. NOTE: All times are listed in Pacific Time. Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule in advance. Nearly all sessions will be available on demand after the event for conference participants to watch.

Mar 22 Tuesday | 12:00 pm

ContentTECH Summit Registration Open

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Session

Mar 22 Tuesday | 2:00 pm

Map Content Measures to Business Metrics for More Strategic Insights

Speaker: Noz Urbina  (Urbina Consulting)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

The Audio & Video Content Creator Infrastructure

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Why it's Time to Kondo Your Content Chaos (and how to do it)

Speakers: Karen Hesse  (256), Mark Scully  (256)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Mar 22 Tuesday | 5:30 pm

Opening Reception

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Session

Mar 23 Wednesday | 7:00 am

ContentTECH Summit Registration Open

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Session

Mar 23 Wednesday | 7:30 am

Continental Breakfast & Networking

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Session

Mar 23 Wednesday | 8:30 am

Welcome to ContentTECH Summit 2022

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Session

Mar 23 Wednesday | 8:40 am

Keynote Session

Speaker: Robert Rose  (Content Marketing Institute)

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Keynote

Mar 23 Wednesday | 9:15 am

Keynote Session

Speaker: Christine Morrison  (Fanatics)

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Keynote

Mar 23 Wednesday | 9:50 am

Taking your head out of the clouds and putting your content there instead

Speaker: Jill Grozalsky Roberson  (Sitecore)

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Keynote

Mar 23 Wednesday | 10:15 am

Networking & Refreshments

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Session

Mar 23 Wednesday | 10:45 am

Keynote Session

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Keynote

Mar 23 Wednesday | 11:20 am

Boring Content? What Would Jerry Seinfeld Do?

Speaker: David Nihill  (FunnyBizz/Hub)

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Keynote

Mar 23 Wednesday | 12:00 pm

Lunch

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Session

Mar 23 Wednesday | 1:30 pm

Breakout Sessions

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Breakout Session

Mar 23 Wednesday | 2:10 pm

Networking & Refreshments

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Session

Mar 23 Wednesday | 2:45 pm

Technology Panel Discussion

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Session

Mar 23 Wednesday | 3:30 pm

Keynote Session

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Keynote

Mar 23 Wednesday | 4:15 pm

Networking Reception in Expo Area

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Session

Mar 24 Thursday | 7:30 am

ContentTECH Summit Registration Open

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Session

Continental Breakfast & Networking

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Session

Mar 24 Thursday | 8:30 am

Welcome Back to ContentTECH Summit 2022

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Keynote

Mar 24 Thursday | 8:35 am

Keynote Session

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Keynote

Mar 24 Thursday | 9:15 am

3 Lifesavers to Save a Sinking Customer Experience

Speaker: Randy Frisch  (UberFlip)

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Operations

Session Type: Breakout Session

Content Efficiency Framework: Never publish a dud again

Speaker: Jeff Coyle  (MarketMuse)

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Strategy

Session Type: Breakout Session

Empower Your Marketers with This Foolproof Content Design System

Speaker: Amy Balliett  (Material)

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Future of Content

Session Type: Breakout Session

Fight the Blob: How to continuously optimize modular content

Speaker: Tim Hanse  (Crossphase)

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Management

Session Type: Breakout Session

Mar 24 Thursday | 10:00 am

Networking & Refreshments

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Session

Mar 24 Thursday | 10:30 am

Enabling Customer Experience Personalization with Semantically Rich Content

Speaker: Alex Masycheff  (Intuillion Ltd.)

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Future of Content

Session Type: Breakout Session

Goodbye Universal Analytics, Hello to the Future: Google Analytics 4

Speaker: Michael Loban  (InfoTrust)

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Operations

Session Type: Breakout Session

When SEO Is Not the Answer: Content Marketing When No One Is Searching for You

Speaker: Ali Orlando Wert  (SmartBugMedia)

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Strategy

Session Type: Breakout Session

Mar 24 Thursday | 11:30 am

Classified Confidential: How to use content to lift the digital fingerprints of invisible buyers

Speaker: Tom Martin  (Converse Digital)

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Future of Content

Session Type: Breakout Session

Content that Converts: Content that Drives DTC E-Commerce

Speaker: Jacqueline Loch  (SJC Content)

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Strategy

Session Type: Breakout Session

Outcomes of an Audit: Easy Solutions to Hard Problems

Speaker: Gavin Austin  (Salesforce)

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Management

Session Type: Breakout Session

Mar 24 Thursday | 12:15 pm

Lunch

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Session

Mar 24 Thursday | 1:30 pm

Marketer + Machine: How To Buy Smarter Content Marketing Technology

Speaker: Paul Roetzer  (PR2020 and Marketing AI Institute)

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Strategy

Session Type: Breakout Session

The Tools You Need to Solve Your 5 Most Pressing Content Challenges

Speaker: Zontee Hou  (Convince & Convert)

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Management

Session Type: Breakout Session

Words, Sentences, and Paragraphs: Making Personalization Work

Speaker: Regina Lynn Preciado  (Content Rules, Inc.)

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Future of Content

Session Type: Breakout Session

Mar 24 Thursday | 2:25 pm

How to Build and Scale a Multiplatform Content Approach

Speaker: Janett Haas  (Forbes)

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Strategy

Session Type: Breakout Session

Nonfungible Content: NFTs and Content Management

Speaker: Josh Anderson  (Precision Content Authoring Solutions Inc.)

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Operations

Session Type: Breakout Session

The New Omnichannel MarTech Stack

Speaker: Jarrod Gingras  (Real Story Group)

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Future of Content

Session Type: Breakout Session

Mar 24 Thursday | 3:10 pm

Networking & Refreshments

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Session

Mar 24 Thursday | 3:40 pm

Closing Keynote

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Keynote

Unscheduled

Convergence or Collision? AI and B2B Content Marketing

Speakers: Michael Semer  (Michael Semer Marketing Consulting), Venkat Nagaswamy  (8x8)

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Future of Content

Session Type: Breakout Session

Why You Need A Content Governance Strategy Now

Speaker: Megan Nixon  (Wayfair)

Pass Type: All Access, Main Conference Plus, Main Conference

Track : Content Management

Session Type: Breakout Session

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