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ContentTECH Summit Schedule Viewer


View and sort these sessions by session type, audience level and track topic. All times are noted in Eastern Time and will also be available on demand for 30 days following the event.

Jun 08 Tuesday | 8:00 am

Content Operations – The New Content Strategy

Speakers: Robert Rose  (Content Marketing Institute), Cathy McKnight  (The Content Advisory)

Location: On Demand - released on 6/8/21 at 8am (ET)

Pass Type: Virtual Pass + Workshop

Session Type: Workshop

Audience Level: All

Content Optimization / Distribution: Mapping Content To The Buyer Journey (And ROI)

Speaker: Michael Brenner  (Marketing Insider Group)

Location: On Demand - released on 6/8/21 at 8am (ET)

Pass Type: Virtual Pass + Workshop

Session Type: Workshop

How to Generate 100+ Content Ideas Quickly & Easily

Speaker: Melanie Deziel  (Foundation)

Location: On Demand - released on 6/8/21 at 8am (ET)

Pass Type: Virtual Pass + Workshop

Session Type: Workshop

Audience Level: All

Jun 09 Wednesday | 11:00 am

Welcome to ContentTECH Summit 2021

Speaker: Robert Rose  (Content Marketing Institute)

Session Type: Keynote

Jun 09 Wednesday | 11:05 am

AudienceTech – A New Way To Think About The Technology of Digital Content

Speaker: Robert Rose  (Content Marketing Institute)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Keynote

Audience Level: All

Jun 09 Wednesday | 11:35 am

Meet Cat Cora

Speaker: Cat Cora

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Keynote

Jun 09 Wednesday | 11:50 am

Removing the Content Bottleneck to Power Personalization

Speaker: Jill Grozalsky  (Sitecore)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Keynote

Audience Level: All

Jun 09 Wednesday | 12:10 pm

Live Ask Me Anything with Jill Grozalsky

Speaker: Jill Grozalsky  (Sitecore)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Keynote

Jun 09 Wednesday | 12:20 pm

Cooking with Cat Cora

Speaker: Cat Cora

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Keynote

Jun 09 Wednesday | 12:30 pm

Design for Cognitive Bias: Using Mental Shortcuts for Good Instead of Evil

Speaker: David Thomas  (Creator & Host of The Cognitive Bias Podcast)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Keynote

Audience Level: All

Jun 09 Wednesday | 12:50 pm

Live Ask Me Anything with David Thomas

Speaker: David Thomas  (Creator & Host of The Cognitive Bias Podcast)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Keynote

Jun 09 Wednesday | 1:00 pm

Plate Up a Healthy Meal with Cat Cora & LIVE Q&A

Speaker: Cat Cora

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Keynote

Audience Level: All

Jun 09 Wednesday | 1:20 pm

Interactive Break

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Interactive Break

Jun 09 Wednesday | 1:35 pm

Say It With Video - Amplify Your Content Marketing with In-House Video Creation to Drive Business Results

Speakers: Garrett Goodman  (Wochit), Art Patnaude  (JLL)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Keynote

Audience Level: All

Jun 09 Wednesday | 1:55 pm

Live Ask Me Anything with Garrett Goodman

Speaker: Garrett Goodman  (Wochit)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Breakout Session

Jun 09 Wednesday | 2:05 pm

How DAM Organization Gains Speed and Accessibility

Speaker: Christine Morrison  (Fanatics)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Keynote

Audience Level: All

Jun 09 Wednesday | 2:25 pm

Live Ask Me Anything with Christine Morrison

Speaker: Christine Morrison  (Fanatics)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Keynote

Jun 09 Wednesday | 2:35 pm

Interactive Break

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Interactive Break

Jun 09 Wednesday | 2:55 pm

How to Incorporate MarTech as Part of Your Content Marketing Plan

Speaker: Pam Didner  (Author and Speaker)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Core Concepts

Session Type: Breakout Session

Marketing In The New Normal: 5 Ways to Readjust Your Content Marketing Plans for 2022

Speaker: Juntae DeLane  (Digital Delane)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Audience Development

Session Type: Breakout Session

Audience Level: All

Speed to Market-ing

Speaker: Randy Frisch  (Uberflip)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Content Strategy

Session Type: Breakout Session

Audience Level: All

The 4 Stages of Content Measurement

Speaker: Joe Lazauskas  (Contently)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: All

The Realities and Myths of AI-Generated Content

Speaker: Jeff Coyle  (MarketMuse)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Future of Content

Session Type: Breakout Session

Audience Level: Intermediate

Jun 09 Wednesday | 3:25 pm

Live Ask Me Anything with Jeff Coyle

Speaker: Jeff Coyle  (MarketMuse)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Future of Content

Session Type: Breakout Session

Live Ask Me Anything with Joe Lazauskas

Speaker: Joe Lazauskas  (Contently)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Content Management & Measurement

Session Type: Breakout Session

Live Ask Me Anything with Juntae DeLane

Speaker: Juntae DeLane  (Digital Delane)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Audience Development

Session Type: Breakout Session

Live Ask Me Anything with Pam Didner

Speaker: Pam Didner  (Author and Speaker)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Core Concepts

Session Type: Breakout Session

Live Ask Me Anything with Randy Frisch

Speaker: Randy Frisch  (Uberflip)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Content Strategy

Session Type: Breakout Session

Jun 09 Wednesday | 3:40 pm

Brand Templating: The secret to creating more effective content that gets results

Speaker: Garrett Jestice  (Lucidpress)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Tech Talks

Session Type: Breakout Session

Audience Level: All

Join the (First) Party! How No-Code Marketing Apps Can Bring Results in a Data Compliant World

Speaker: Vitor Peçanha  (Rock Content)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Tech Talks

Session Type: Breakout Session

Audience Level: All

Jun 09 Wednesday | 4:00 pm

Birds of a Feather Topic Conversations (Interactive)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Session

Jun 10 Thursday | 11:00 am

Welcome Back to ContentTECH Summit 2021

Speaker: Robert Rose  (Content Marketing Institute)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Keynote

Jun 10 Thursday | 11:05 am

The Tech Recipe: How Salesforce is Serving Up Audience-First, Data-Driven Content

Speakers: Jessica Bergmann  (Salesforce), Sarah Stritter Murgel  (Salesforce)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Keynote

Jun 10 Thursday | 11:25 am

Live Ask Me Anything with Jessica Bergmann

Speaker: Jessica Bergmann  (Salesforce)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Breakout Session

Audience Level: All

Jun 10 Thursday | 11:35 am

Obsessing Over the Content Experience

Speaker: Jill Sheffield  (Mastercard)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Keynote

Audience Level: All

Jun 10 Thursday | 11:55 am

Live Ask Me Anything with Jill Sheffield

Speaker: Jill Sheffield  (Mastercard)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Breakout Session

Jun 10 Thursday | 12:05 pm

Interactive Break

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Interactive Break

Jun 10 Thursday | 12:15 pm

Consumerization and Customer Experience: How B2C experiences impact B2B expectations

Speaker: Megan Gilhooly  (Zoomin Software)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Keynote

Audience Level: All

Jun 10 Thursday | 12:35 pm

Live Ask Me Anything with Megan Gilhooly

Speaker: Megan Gilhooly  (Zoomin Software)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Breakout Session

Jun 10 Thursday | 12:50 pm

6 Frameworks for Building a Winning Content Strategy

Speaker: Ali Orlando Wert  (SmartBug Media)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Clubhouse and the Audio Revolution

Speaker: Meg Coffey  (Coffey and Tea)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Future of Content

Session Type: Breakout Session

Audience Level: All

Fundamentals of Content Marketing Analytics

Speaker: Chris Penn  (Trust Insights, Inc.)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Content Management & Measurement

Session Type: Breakout Session

The Personalization Paradox: How to Deliver Personalized Experiences at Scale

Speaker: Val Swisher  (Content Rules, Inc.)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Audience Development

Session Type: Breakout Session

Audience Level: Intermediate

Your Journey From DAM to Omnichannel Content Platform

Speaker: Jarrod Gingras  (Real Story Group)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Core Concepts

Session Type: Breakout Session

Audience Level: All

Jun 10 Thursday | 1:20 pm

Live Ask Me Anything with Ali Orlando Wert

Speaker: Ali Orlando Wert  (SmartBug Media)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Content Strategy

Session Type: Breakout Session

Live Ask Me Anything with Chris Penn

Speaker: Chris Penn  (Trust Insights, Inc.)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Content Management & Measurement

Session Type: Breakout Session

Live Ask Me Anything with Jarrod Gingras

Speaker: Jarrod Gingras  (Real Story Group)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Core Concepts

Session Type: Breakout Session

Live Ask Me Anything with Val Swisher

Speaker: Val Swisher  (Content Rules, Inc.)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Audience Development

Session Type: Breakout Session

Jun 10 Thursday | 1:30 pm

Interactive Break

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Interactive Break

Jun 10 Thursday | 1:50 pm

How to Audit Your Content Marketing Using Google Analytics

Speaker: Andy Crestodina  (Orbit Media Studios)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: Intermediate

Make Your Customers Dance: The Key to User Experience is Knowing Your Audience

Speakers: Marc Majers  (Progressive Insurance), Anthony Turner  (Progressive)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Audience Development

Session Type: Breakout Session

Audience Level: All

Preparing Content for Intelligent Systems

Speaker: Joyce Lam  (Precision Content Authoring Solutions)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Future of Content

Session Type: Breakout Session

Audience Level: Beginner

SEO is Math Not Magic: Everything I've Learned Building Thousands of Pieces of Content

Speaker: Manick Bhan  (LinkGraph)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Core Concepts

Session Type: Breakout Session

Audience Level: Intermediate

The Digital Content Skill Set: Why skills-based working leads to bigger success in content marketing

Speakers: Tim Hanse  (Crossphase), Tjeerd Schopman  (Crossphase)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Content Strategy

Session Type: Breakout Session

Audience Level: All

Jun 10 Thursday | 2:20 pm

Live Ask Me Anything with Andy Crestodina

Speaker: Andy Crestodina  (Orbit Media Studios)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Content Management & Measurement

Session Type: Breakout Session

Live Ask Me Anything with Hanse & Schopman

Speakers: Tim Hanse  (Crossphase), Tjeerd Schopman  (Crossphase)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Content Strategy

Session Type: Breakout Session

Live Ask Me Anything with Joyce Lam

Speaker: Joyce Lam  (Precision Content Authoring Solutions)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Future of Content

Session Type: Breakout Session

Live Ask Me Anything with Majers & Turner

Speakers: Marc Majers  (Progressive Insurance), Anthony Turner  (Progressive)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Audience Development

Session Type: Breakout Session

Live Ask Me Anything with Manick Bhan

Speaker: Manick Bhan  (LinkGraph)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Core Concepts

Session Type: Breakout Session

Jun 10 Thursday | 2:35 pm

A New Home for Tappable Stories: The Web

Speaker: Ryan Warrender  (Google)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Future of Content

Session Type: Breakout Session

Audience Level: All

Connecting UX from Strategy to Content

Speakers: Kelly Kautz  (JPL), Travis MacDonald  (JPL)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Audience Development

Session Type: Breakout Session

Audience Level: All

Marketing Click-to-Close - Tracking Content Engagement Into Won Opportunities

Speaker: A. Lee Judge  (Content Monsta)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: Advanced

Not Your Momma's Keyword Research

Speaker: Katie Tweedy  (Collective Measures)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Jun 10 Thursday | 3:05 pm

Live Ask Me Anything with A Lee Judge

Speaker: A. Lee Judge  (Content Monsta)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Content Management & Measurement

Session Type: Breakout Session

Live Ask Me Anything with Katie Tweedy

Speaker: Katie Tweedy  (Collective Measures)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Content Strategy

Session Type: Breakout Session

Live Ask Me Anything with Kautz & MacDonald

Speakers: Kelly Kautz  (JPL), Travis MacDonald  (JPL)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Audience Development

Session Type: Breakout Session

Live Ask Me Anything with Michelle Wu

Speaker: Michelle Wu  (Coinbase)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Core Concepts

Session Type: Breakout Session

Live Ask Me Anything with Ryan Warrender

Speaker: Ryan Warrender  (Google)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Track: Future of Content

Session Type: Breakout Session

Jun 10 Thursday | 3:20 pm

Birds of a Feather Topic Conversations (Interactive)

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop

Session Type: Session

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