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ContentTECH Summit Schedule Viewer


Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled.

Monday | 11:00 am

Welcome to ContentTECH Summit Virtual

Speaker: Robert Rose  (Content Marketing Institute)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: General Session

Audience Level: All

Monday | 11:02 am

Keynote - Managing Content and Technology in the Midst of 2020's Disruptive Change

Speaker: Robert Rose  (Content Marketing Institute)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: Keynote

Audience Level: All

Monday | 11:30 am

Standing Up for Content: How Hilton is Transforming its Content Practice

Speaker: Meg Walsh  (Hilton)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: Keynote

Audience Level: All

Monday | 12:00 pm

Interactive Break

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: Networking Break

Monday | 12:15 pm

From Operations to Orchestration: Why Content Teams Can (& Should) Be the Change Agents for Marketing Transformation

Speaker: Shafqat Islam  (NewsCred)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: Keynote

Monday | 12:45 pm

Keynote Ask Me Anything

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: Session

Monday | 1:15 pm

Interactive Break

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: Networking Break

Monday | 1:30 pm

How to Gain Operational and Intellectual Control of Your Content

Speaker: John Horodyski  (Optimity Advisors)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: All

How to Optimize Content Performance with Influence

Speaker: Lee Odden  (TopRank Marketing)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

The Future of Digital Transformation Is A Successful Content Transformation

Speaker: Val Swisher  (Content Rules, Inc.)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Track: Future of Content

Session Type: Breakout Session

Audience Level: All

The Three's of Content Migration

Speaker: Tim Hanse  (Crossphase)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Track: Core Content Concepts

Session Type: Breakout Session

Audience Level: All

Monday | 2:00 pm

5 Paths to Deliver a Frictionless Customer Experience

Speaker: Tim Hayden  (Brain+Trust Partners)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Advanced

Applied AI and SEO: Tips, Techniques, and Tools for Content Marketers

Speaker: Chris Penn  (Trust Insights)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Track: Future of Content

Session Type: Breakout Session

Audience Level: Beginner

Future-Proof Your Content Marketing Strategy Through Smart Measurement

Speaker: Zontee Hou  (Convince & Convert)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: All

How to Create a Messaging Framework that Resonates

Speaker: Pam Didner  (Effective Sales Enablement)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Track: Core Content Concepts

Session Type: Breakout Session

Audience Level: All

Monday | 2:30 pm

Aligning Your Content & Tactics To the Buyer's Journey: Practical Ways To Get Better Revenue Results

Speaker: Jon Kane  (Brainrdier)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Track: Content Breakout

Session Type: Breakout Session

Audience Level: All

Embracing Agile Marketing: Why (& How) Today's Marketers Can Work Better, Together

Speaker: Anji Ismail  (NewsCred)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Track: Content Breakout

Session Type: Breakout Session

Audience Level: All

Monday | 3:00 pm

End of Day - LIVE Networking

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: Networking

Tuesday | 11:00 am

Welcome Back to ContentTECH Summit Virtual

Speaker: Robert Rose  (Content Marketing Institute)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: General Session

Tuesday | 11:02 am

Create Windows to Your World of Content: A Personalized, Unified Digital Experience

Speaker: Megan Gilhooly  (Zoomin Software)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: Keynote

Audience Level: All

Tuesday | 11:30 am

Never Miss a Beat: Creating World-Class Customer Experiences

Speaker: Wendy Richardson  (Mastercard)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: Keynote

Tuesday | 12:00 pm

Interactive Break

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: Networking Break

Tuesday | 12:15 pm

Keynote Ask Me Anything

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: Session

Tuesday | 12:45 pm

Interactive Break

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: Networking Break

Tuesday | 1:00 pm

Beyond 2020: The Visual Future of Communication

Speaker: Amy Balliett  (Killer Visual Strategies)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Track: Future of Content

Session Type: Breakout Session

Audience Level: All

Editorial Building Blocks: Creating Airstream Supply Company

Speakers: Andrew Cafourek  (Lat Long), Jay Cullis  (Airstream)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: All

Embracing Your Limitations: How Solo and Small Teams Can Succeed in Content Marketing

Speaker: Vishal Khanna  (HealthPrize Technologies)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Track: Core Content Concepts

Session Type: Breakout Session

Audience Level: All

How to Automate Your Email Marketing Like a Pro

Speaker: Liz Willits  (LizWillits.com)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

The Building Blocks of Content Reporting: From Simple Tracking to Machine Learning Attribution

Speakers: Allison Wert  (SmartBug Media), Sean Amster  (Henry Company)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: Intermediate

Tuesday | 1:30 pm

Create, Connect, Optimize: 5 Technologies and Tactics That'll Superboost Your Content Marketing

Speaker: Joe Lazauskas  (Contently)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Track: Content Strategy

Session Type: Breakout Session

Audience Level: All

Customizing Your Content Tool Stack for Your Team

Speaker: Deborah Carver  (The Content Technologist)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Track: Core Content Concepts

Session Type: Breakout Session

Audience Level: All

Do Less Research for Your Content -- There's AI for That

Speaker: Jeff Coyle  (MarketMuse)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Track: Future of Content

Session Type: Breakout Session

Audience Level: All

Introducing the Next Generation of Google Analytics

Speaker: Charles Farina  (Adswerve)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: All

Tuesday | 2:00 pm

End of Day - LIVE Networking

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: Networking

Wednesday | 12:00 pm

LIVE from New York with Alan Zweibel

Speaker: Alan Zweibel  (Screenwriter & Best-Selling Author)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: Keynote

Wednesday | 1:00 pm

Content Strategy Track Speakers - Ask Me Anything

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: Session

Future of Content Track Speakers - Ask Me Anything

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: Session

Wednesday | 1:45 pm

Content Measurement & Management Track Speakers - Ask Me Anything

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: Session

Core Content Concepts Track Speakers - Ask Me Anything

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: Session

Wednesday | 2:30 pm

ContentTECH Summit Virtual Wrap-Up

Speaker: Robert Rose  (Content Marketing Institute)

Pass Type: Virtual Pass, Virtual Pass + Workshop

Session Type: Session

Unscheduled

Building a Content Strategy: A Real Life Approach to a Marketer's Challenge

Speaker: Cathy McKnight  (The Content Advisory)

Pass Type: Virtual Pass + Workshop

Session Type: Workshop

Audience Level: All

Data Science Basics for Content Marketing: How To Turn Data Into Content Marketing Impact

Speaker: Chris Penn  (Trust Insights)

Pass Type: Virtual Pass + Workshop

Session Type: Workshop

Audience Level: Intermediate

How to Integrate Content Technology With Your Customer Journey

Speaker: Pam Didner  (Effective Sales Enablement)

Pass Type: Virtual Pass + Workshop

Session Type: Workshop

Audience Level: All

Scaling Personalization: Adaptive content for omnichannel delivery

Speaker: Noz Urbina  (Urbina Consulting)

Pass Type: Virtual Pass + Workshop

Session Type: Workshop

Audience Level: Intermediate

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