Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled. Please note all times are shown in Eastern Time.
Welcome to ContentTECH Summit Virtual
Speaker: Robert Rose (Content Marketing Institute)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Session Type: General Session
Audience Level: All
Keynote - Managing Content and Technology in the Midst of 2020's Disruptive Change
Speaker: Robert Rose (Content Marketing Institute)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Session Type: Keynote
Audience Level: All
Standing Up for Content: How Hilton is Transforming its Content Practice
Speaker: Meg Walsh (Hilton)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Session Type: Keynote
Audience Level: All
Speaker: Shafqat Islam (NewsCred)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Session Type: Keynote
How to Gain Operational and Intellectual Control of Your Content
Speaker: John Horodyski (Optimity Advisors)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Track: Content Management & Measurement
Session Type: Breakout Session
Audience Level: Beginner
How to Optimize Content Performance with Influence
Speaker: Lee Odden (TopRank Marketing)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Track: Content Strategy
Session Type: Breakout Session
Audience Level: Intermediate
The Future of Digital Transformation Is A Successful Content Transformation
Speaker: Val Swisher (Content Rules, Inc.)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Track: Future of Content
Session Type: Breakout Session
Audience Level: All
The Three's of Content Migration
Speaker: Tim Hanse (Crossphase)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Track: Core Content Concepts
Session Type: Breakout Session
Audience Level: All
5 Paths to Deliver a Frictionless Customer Experience
Speaker: Tim Hayden (Brain+Trust Partners)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Track: Content Strategy
Session Type: Breakout Session
Audience Level: Advanced
Applied AI and SEO: Tips, Techniques, and Tools for Content Marketers
Speaker: Chris Penn (Trust Insights)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Track: Future of Content
Session Type: Breakout Session
Audience Level: Beginner
Future-Proof Your Content Marketing Strategy Through Smart Measurement
Speaker: Zontee Hou (Convince & Convert)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Track: Content Management & Measurement
Session Type: Breakout Session
Audience Level: All
How to Create a Messaging Framework that Resonates
Speaker: Pam Didner (Effective Sales Enablement)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Track: Core Content Concepts
Session Type: Breakout Session
Audience Level: All
Aligning Your Content & Tactics To the Buyer's Journey: Practical Ways To Get Better Revenue Results
Speaker: Jon Kane (Brainrider)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Track: Content Breakout
Session Type: Breakout Session
Audience Level: All
Content Marketing in COVID: 3 Trends to Master to Secure Your Future
Speaker: Kara Burney (Skyword)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Track: Content Breakout
Session Type: Breakout Session
Audience Level: All
Embracing Agile Marketing: Why (& How) Today's Marketers Can Work Better, Together
Speaker: Anji Ismail (NewsCred)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Track: Content Breakout
Session Type: Breakout Session
Audience Level: All
Cocktails/Mocktails & Conversation - LIVE Networking
Pass Type: Virtual Pass, Virtual Pass + Workshop
Session Type: Networking
Welcome Back to ContentTECH Summit Virtual
Speaker: Robert Rose (Content Marketing Institute)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Session Type: General Session
Never Miss a Beat: Creating World-Class Customer Experiences
Speaker: Wendy Richardson (Mastercard)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Session Type: Keynote
Create Windows to Your World of Content: A Personalized, Unified Digital Experience
Speaker: Megan Gilhooly (Zoomin)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Session Type: Keynote
Audience Level: All
Beyond 2020: The Visual Future of Communication
Speaker: Amy Balliett (Killer Visual Strategies)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Track: Future of Content
Session Type: Breakout Session
Audience Level: All
Editorial Building Blocks: Creating Airstream Supply Company
Speakers: Andrew Cafourek (Lat Long), Jay Cullis (Airstream)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Track: Content Management & Measurement
Session Type: Breakout Session
Audience Level: All
Embracing Your Limitations: How Solo and Small Teams Can Succeed in Content Marketing
Speaker: Vishal Khanna (HealthPrize Technologies)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Track: Core Content Concepts
Session Type: Breakout Session
Audience Level: All
How to Automate Your Email Marketing Like a Pro
Speaker: Liz Willits (LizWillits.com)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Track: Content Strategy
Session Type: Breakout Session
Audience Level: Intermediate
The Building Blocks of Content Reporting: From Simple Tracking to Machine Learning Attribution
Speakers: Allison Wert (SmartBug Media), Sean Amster (Henry Company)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Track: Content Management & Measurement
Session Type: Breakout Session
Audience Level: Intermediate
Customizing Your Content Tool Stack for Your Team
Speaker: Deborah Carver (The Content Technologist)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Track: Core Content Concepts
Session Type: Breakout Session
Audience Level: All
Do Less Research for Your Content -- There's AI for That
Speaker: Jeff Coyle (MarketMuse)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Track: Future of Content
Session Type: Breakout Session
Audience Level: All
Introducing the Next Generation of Google Analytics
Speaker: Charles Farina (Adswerve)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Track: Content Management & Measurement
Session Type: Breakout Session
Audience Level: All
Speaker: Joe Lazauskas (Contently)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Track: Content Strategy
Session Type: Breakout Session
Audience Level: All
LIVE from New York with Alan Zweibel
Speaker: Alan Zweibel (Screenwriter & Best-Selling Author)
Pass Type: Virtual Pass, Virtual Pass + Workshop
Session Type: Keynote
Content Strategy Track Speakers - Ask Me Anything
Pass Type: Virtual Pass, Virtual Pass + Workshop
Session Type: Session
Future of Content Track Speakers - Ask Me Anything
Pass Type: Virtual Pass, Virtual Pass + Workshop
Session Type: Session
Content Measurement & Management Track Speakers - Ask Me Anything
Pass Type: Virtual Pass, Virtual Pass + Workshop
Session Type: Session
Core Content Concepts Track Speakers - Ask Me Anything
Pass Type: Virtual Pass, Virtual Pass + Workshop
Session Type: Session
Building a Content Strategy: A Real Life Approach to a Marketer's Challenge
Speaker: Cathy McKnight (The Content Advisory)
Pass Type: Virtual Pass + Workshop
Session Type: Workshop
Audience Level: All
Data Science Basics for Content Marketing: How To Turn Data Into Content Marketing Impact
Speaker: Chris Penn (Trust Insights)
Pass Type: Virtual Pass + Workshop
Session Type: Workshop
Audience Level: Intermediate
How to Integrate Content Technology With Your Customer Journey
Speaker: Pam Didner (Effective Sales Enablement)
Pass Type: Virtual Pass + Workshop
Session Type: Workshop
Audience Level: All
Scaling Personalization: Adaptive content for omnichannel delivery
Speaker: Noz Urbina (Urbina Consulting)
Pass Type: Virtual Pass + Workshop
Session Type: Workshop
Audience Level: Intermediate
