View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Building a Content Strategy: A Real Life Approach to a Marketer's Challenge
Speaker: Cathy McKnight (The Content Advisory)
Location: Balboa
Pass Type: All Access, Main Conference Plus
Session Type: Workshop
Connect the Dots: What we learned connecting strategy to execution
Speakers: Bob Meindl (.), Jenny Hooks (Cisco)
Location: Mission Hills
Pass Type: All Access, Main Conference Plus
Session Type: Workshop
New Technology: How to Decide, How to Measure, How to Keep Teams Informed
Speaker: Christoph Trappe (Stamats Business Media)
Location: Del Mar
Pass Type: All Access, Main Conference Plus
Session Type: Workshop
Orchestrating Content for Omnichannel Customer Experience
Speaker: Alan Porter ([A])
Location: Cardiff
Pass Type: All Access, Main Conference Plus
Session Type: Workshop
Location: South Poolside Patio
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Reception
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Breakfast
Welcome to the ContentTECH Summit
Speaker: Stephanie Stahl (Content Marketing Institute)
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: General Session
Keynote - Settling Our Technology Debt: How Trying to Keep Up is Keeping Us Back
Speaker: Robert Rose (Content Marketing Institute)
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Keynote
Analytics: 9 Tips for Setup, Analytics and Team Collaboration
Speaker: Andy Crestodina (Orbit Media)
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: General Session
Behind the Scenes: How LinkedIn Marketers Mastered Content Marketing Using LinkedIn
Speaker: Megan Golden (LinkedIn)
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: General Session
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking Break
Bloody Hell! The Convergence of Content, Email, and My British Mum
Speaker: Michael Barber (Godfrey)
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: General Session
How to Engineer a Digital-First, Customer-Focused Content Experience
Speaker: Shiva Mirhosseini (Aetna)
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: General Session
Pick Up Lunch and Go To Your Preferred Session
Location: Marina Ballroom Foyer
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Lunch
Click to Human: How to Create a Frictionless Customer Experience Through Conversational Content
Speaker: Chris Buehler (Scorch and PingPilot)
Location: Carlsbad/Cardiff
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Lunch & Learn
Session Type: Session
Full-Funnel Content Marketing: Short-Term Tactics to Achieve Your Long-Term Goals
Speaker: Jason Brigham (Internet Marketing Inc.)
Location: Balboa
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Lunch & Learn
Session Type: Session
The Secret to Managing the Content Lifecycle
Speaker: Lisa Sharapata (Aprimo)
Location: Mission Hills
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Lunch & Learn
Session Type: Session
Using Digital Content to Create Great Customer Moments: Case Studies in Content Analytics
Speakers: Mackenzie Meyer (Parse.ly), Alexandra Vojdany (HelloFresh)
Location: Del Mar
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Lunch & Learn
Session Type: Session
Moderator: Cruce Saunders ([A])
Panelists: Corinne Schmid (ScribbleLive), Marty Muse (Vennli), Lon Otremba (Bidtellect)
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: General Session
Why You Need to Be Thinking Products, Not Projects
Speakers: Amanda Todorovich (Cleveland Clinic), Matt Bakaitis (Cleveland Clinic)
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Session
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking Break
Speaker: Noz Urbina (Urbina Consulting)
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: General Session
From Tech Chaos to Content Coordination: Organizing for Success in the Enterprise
Speaker: Dusty Dimercurio (Autodesk)
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: General Session
Speakers: Stephanie Stahl (Content Marketing Institute), Robert Rose (Content Marketing Institute)
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: General Session
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Reception
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Breakfast
ContentTECH Summit - Welcome Back
Speaker: Stephanie Stahl (Content Marketing Institute)
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Session
The Neuroscience Behind Memorable Content
Speaker: Carmen Simon (Memzy)
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: General Session
Aligning Marketing Automation Platforms and Content to Create Leads Sales Can't Live Without
Speaker: Tom Martin (Converse Digital)
Location: Mission Hills
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Management & Measurement
Session Type: Breakout Session
How Neural Networks Enable Computers to Think Like Us
Speaker: Val Swisher (Content Rules, Inc.)
Location: Del Mar
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Future of Content
Session Type: Breakout Session
How to Build a Lean, Mean, B2B Content Marketing Machine
Speaker: Vishal Khanna (HealthPrize)
Location: Balboa
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Core Content Concepts
Session Type: Breakout Session
Use Your Data to Optimize Your Content
Speaker: Brian Piper (University of Rochester)
Location: Carlsbad/Cardiff
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Strategy
Session Type: Breakout Session
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking Break
Bullseye! Targeted Content Strategy for B2B ABM and Demand Gen
Speakers: Jenny Magic (Convince & Convert), Jenna Reiff (Springbox)
Location: Carlsbad/Cardiff
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Strategy
Session Type: Breakout Session
Proving the Value of Content Marketing with Multi-Touch Attribution
Speakers: Ali Wert (Frontline Education), Sean Amster (Frontline Education)
Location: Mission Hills
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Management & Measurement
Session Type: Breakout Session
Tomorrow Was Yesterday: Using Taxonomy and Metadata to Maximize Long-Term Return
Speaker: Noz Urbina (Urbina Consulting)
Location: Del Mar
Track: Future of Content
Session Type: Breakout Session
Your Current Customers: All the Prospects & Influencers You'll Ever Need
Speaker: Tim Hayden (Brain+Trust Partners)
Location: Balboa
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Core Content Concepts
Session Type: Breakout Session
4 Principles for Using AR/VR for Successful Storytelling in Your Marketing
Speaker: Allen Martinez (Noble Digital)
Location: Del Mar
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Future of Content
Session Type: Breakout Session
How to Manage and Measure Content Creation on a Large Scale
Speakers: Lauren Klein (ScribbleLive), Makayla Millington (Autodesk)
Location: Mission Hills
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Management & Measurement
Session Type: Breakout Session
Is Your Content Winning or Losing You Deals? Focus on Experience.
Speaker: Randy Frisch (Uberflip)
Location: Carlsbad/Cardiff
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Strategy
Session Type: Breakout Session
Using the Power of Data to Make the Perfect Marketing and Sales Omelet
Speaker: Amy Higgins (.)
Location: Balboa
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Core Content Concepts
Session Type: Breakout Session
Location: Coronado Terrace
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Lunch
Advanced Applications of AI and Content Marketing
Speaker: Chris Penn (Trust Insights)
Location: Del Mar
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Future of Content
Session Type: Breakout Session
Constellations of Content: Metadata Strategy for Beautiful Nerds
Speaker: Anna McHugh (Red Hat)
Location: Mission Hills
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Management & Measurement
Session Type: Breakout Session
How Executing a Content Audit will Immediately Make a Positive Impact on Your Content
Speaker: Cathy McKnight (The Content Advisory)
Location: Balboa
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Core Content Concepts
Session Type: Breakout Session
Integrity in a World of Advanced Technology
Speaker: Ruth Carter, Esq. (Carter Law Firm)
Location: Carlsbad/Cardiff
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Strategy
Session Type: Breakout Session
Cloud Free Collaboration (Or How I Learned to Live Without Google Docs)
Speaker: Melinda Belcher (Mastercard)
Location: Carlsbad/Cardiff
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Strategy
Session Type: Breakout Session
Tech-Enabled Engagement: Automating Buyer Conversations at Scale
Speaker: Ardath Albee (Marketing Interactions, Inc.)
Location: Del Mar
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Future of Content
Session Type: Breakout Session
Speaker: Joe Lazauskas (Contently)
Location: Mission Hills
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Management & Measurement
Session Type: Breakout Session
Tools, Tactics, and Algorithms For Game Changing Content
Speaker: Paxton Gray (97th Floor)
Location: Balboa
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Core Content Concepts
Session Type: Breakout Session
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Networking Break
Speaker: Henry Rollins
Location: Marina Ballroom
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Keynote