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Michelle WuManager, CX Content, Communications, LocalizationCoinbase

Michelle Wu currently leads the Content strategy, Communications, and Localization teams for Customer Experience at Coinbase, the leading cryptocurrency exchange. She will soon move into a role leading Localization for all of Coinbase, focusing on the internationalization of content and global communications. A proud graduate of UC Berkeley, she is born and raised in California. Michelle has had almost a decade of content strategy experience in a variety of industries ranging from healthcare to not crypto. In other words, she turns lorem ipsum into bitcoin.