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Mary Shea, Ph.D.Principal AnalystForrester

Mary Shea is a principal analyst serving Forrester’s B2B marketing and sales professionals. In this role, she writes for and advises clients on routes-to-market strategies in the age of the customer. Mary’s research specifically focuses on the empowered B2B buyer and how business leaders must adapt, organize, and enable their marketers, sellers, and channel partners to succeed both today and in the future. Mary has significant operational experience, having held general management, commercial leadership, business development, and marketing positions at companies ranging from high-growth startups to publicly traded firms. She has an exciting track record of building, developing, and leading organizations and driving profitable growth through direct and indirect channels across domestic and international markets. Prior to rejoining Forrester, Mary was an adjunct professor of marketing at the University of Chicago’s Booth School of Business, where she created and taught a course called "Building Effective Go-To-Market Organizations," designed to arm the next generation of business leaders with the knowledge, strategies, and tools to succeed in the 21st-century global marketplace. Mary holds a PhD. from Kent State University.