ContentTECH is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

ContentTECH Summit Schedule Viewer


Liya SharifVP of Marketing and Head of BrandQualcomm

Liya Sharif leads brand practice, strategy and management for Qualcomm, including advertising, creative services, paid media, partnership and sponsorship marketing, and content marketing.  

She launched and developed Qualcomm’s social media and content marketing programs, lead the largest rebrand in the company’s history, and developed large-scale, award-winning advertising campaigns in support of the business. 

Liya is a frequent speaker on marketing, and has been featured in Ad Age, Ad Week, and other publications.  Awards she and her team have won include the the Telly for branded content, ANDY, Brave Brands, Clio best TV commercial, London International Award (LIA) silver and bronze for TV/Cinema Film, Kelly for best print creative and other. She was named one of the 100 Women to Watch by Brand Innovators.

Prior to Qualcomm, Liya held diverse marketing leadership roles at startups, agency and mid-size companies. Formerly a professional Russian ballerina, Liya still explores new dance forms in her free time. Follow her on Twitter at @lsharif.