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Christine MorrisonDirector of Product Content MarketingFanatics

Christine Morrison has worked for Fanatics for 6 years, first as a logistics specialist to build a supply chain for the growing company before moving into the Marketing team over 3 years ago. She now manages the business operations for the Product Content Marketing (PCM) team which includes responsibility ownership of the DAM and its coordination of digital assets. Fanatics PCM consists of 7 global photography and imaging studios that produce content for more than 1 million products each year and distribute assets to more than 700 internal partner teams and external customers. Throughout her career focused primarily on Logistics and Marketing, Christine has gained a breadth of experience in global and domestic supply chain management, logistical operations, content generation, studio photography production, and marketing technologies. She believes that gaining visibility into a business’s successes and failures through metrics and data is the key to driving improvements in processes and unlocking the potential in people. By arming managers and team leaders with fully analyzed information, Christine has helped many companies recognize cost savings while improving output. A passionate organizer, Christine excels at simplifying reporting, workflows, and documentation to provide clear direction for managers of varying levels of experience and different professions.

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