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Travis MacDonaldAssociate Creative DirectorJPL

Travis leads JPL’s content writing efforts across a wide range of B2B and B2C industries. He and his team are responsible for the development of strategic digital content that drives measurable, actionable results. From search and social media campaigns to UX-driven web copy and content marketing plans, they consistently create integrated, audience-engaging brand narratives. Prior to joining JPL, Travis served as Content Director for New Holland Agriculture, where he oversaw all aspects of internal and external brand communications in North America. He’s also had the opportunity to work as Creative Director for one of the world’s leading B2B agencies and Content Director for HubSpot’s first Diamond-level agency partner. Over the course of his career, he’s helped countless businesses and organizations plan, develop and share their brand stories through precision-crafted content.