John Horodyski is a Partner with Optimity Advisors with executive management strategy experience in Information Management and Consumer Brands including Digital Asset Management (DAM), Metadata and Taxonomy design, MarTech, Content Strategy, Governance and Rights Management. John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 50, 100 and 500 clients from Consumer Packaging Goods, to Media & Entertainment, and the Pharmaceutical industry. John is also an Adjunct Faculty at San Jose State University where he teaches a graduate course in Digital Asset Management. In addition to regular training and public speaking on digital media and metadata, John is a Board Member and Metadata Editor of the Journal 0f Digital Media Management, and is a monthly DAM contributor to CMS Wire. John recently published in May 2016 his book, "Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth."