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Your Journey From DAM to Omnichannel Content Platform

Jarrod Gingras  (Managing Director & Analyst, Real Story Group)

Track: Core Concepts

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Digital asset management is not a project, it is an evolving journey. Every enterprise is at a different stage of their DAM journey. Some are consolidating assets in a single system for the first time while others have DAM systems positioned as the engines of their marketing technology stacks.

In this session, we take a look at the characteristics of DAM 1.0, DAM 2.0, and what we're calling DAM 3.0.

Come find out where your enterprise falls in this spectrum and get some ideas as to where your journey should take you next.


  • Definitions of Digital Asset Management phases: DAM 1.0, DAM 2.0, and DAM 3.0
  • A framework to plot your current asset management state
  • A roadmap for evolving your technology stack to satisfy your omnichannel goals