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ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Please note that session dates and times are subject to change.

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Your Current Customers: All the Prospects & Influencers You'll Ever Need

Tim Hayden (President, Co-Managing Partner, Brain+Trust Partners)

Location: Balboa

Date: Wednesday, April 10

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Core Content Concepts

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Advanced

The hype around big data and artificial intelligence has compounded the bloat of marketing budgets and technology stacks that fail to deliver customized content experiences and drive higher sales. The additional challenges of customer data privacy regulations have required brands to dramatically change course in programmatic advertising.

Takeaway

  • Grasp the need for customer data platforms and better data governance.
  • Know how to ask your key vendors for API access and build connections to other systems to reconcile customer data.
  • Gain a singular view of each customer, and an accurate analysis of the continuously-developing customer journey.
  • Learn the path to achieving better audience segmentation, and true individualization with content.
  • Improve conversions at lower costs and more efficient marketing operations.