ContentTECH Summit is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

ContentTECH Summit Schedule Viewer

View, browse and sort the ever-growing list of sessions by session type, audience level and track topic. Check back often as we will be adding more sessions and speakers frequently. The full, timed agenda will be available soon.

Your Content Is a Language

Jeff Eaton  (Partner, Autogram)

Track: Future of Content

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Software development, pattern-oriented design, and component content strategy practices all emphasize the idea of a "shared vocabulary" to make communication between team members easier. But a vocabulary implies grammar, context, and more… What can we learn about our content models and systems of communication by taking the metaphor of language seriously?


  • The value and limits of vocabulary-centric process
  • What grammar means for your structured content
  • The importance of creative assembly for component content Iteration lessons from the Design System community