View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Location: Marina Ballroom
Date: Tuesday, April 9
Time: 2:30pm - 3:00pm
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Session
Vault Recording: TBD
You don’t have to be a tech giant like Google to benefit from a product-based development approach. In this session, you’ll learn how Cleveland Clinic’s content marketing team approaches its portfolio as products (instead of projects). This has fundamentally transformed its ability to respond to visitor and patient needs, deliver benefits more rapidly and predictably, and reduced technical investment risks.