ContentTECH Summit Schedule Viewer

View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled to launch mid-January of 2019, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Why You Need to Be Thinking Products, Not Projects

Amanda Todorovich (Senior Director of Content, Cleveland Clinic)

Matt Bakaitis (Senior Director of Digital Marketing, Cleveland Clinic)

Date: Tuesday, April 9

Time: 2:05pm - 2:35pm

Session Type: Session

Vault Recording: TBD

You don’t have to be a tech giant like Google to benefit from a product-based development approach. In this session, you’ll learn how Cleveland Clinic’s content marketing team approaches its portfolio as products (instead of projects). This has fundamentally transformed its ability to respond to visitor and patient needs, deliver benefits more rapidly and predictably, and reduced technical investment risks.


  • Exactly what a product-based approach is ― and how work gets done (plus, tips to getting started).
  • How this approach works IRL through 2 case studies that demonstrate the way benefits get delivered and common challenges are overcome.
  • How to compare your product experiences to create best practices that yield better results for your organization.