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Using the Power of Data to Make the Perfect Marketing and Sales Omelet

Amy Higgins (Director of Content, .)

Location: Balboa

Date: Wednesday, April 10

Time: 11:10am - 11:55am

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Core Content Concepts

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Building a bridge between sales and marketing is never easy. It’s the classic chicken and egg scenario. In this session, we will cover real examples of how data-driven, highly targeted content helps the sales team convert customers to make the perfect omelet.


  • Learn the different ways to use data to help create content that converts — with cases for both sales-driven and marketing-driven content.

  • Hear real-life scenarios of how marketing uses big data to help sales convert.

  • Learn how to analyze the overload of data (both internal and external) — showcasing stories that matter for both marketing, sales, and your customers.

  • Walk away with key ideas to help formulate your own data-driven project.