ContentTECH is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

ContentTECH Summit Schedule Viewer

View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Please note that session dates and times are subject to change.

Download the app

Using the Power of Data to Make the Perfect Marketing and Sales Omelet

Amy Higgins (Director of Content)

Location: Balboa

Date: Wednesday, April 10

Time: 11:10am - 11:55am

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Core Content Concepts

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Building a bridge between sales and marketing is never easy. It’s the classic chicken and egg scenario. In this session, we will cover real examples of how data-driven, highly targeted content helps the sales team convert customers to make the perfect omelet.


  • Learn the different ways to use data to help create content that converts — with cases for both sales-driven and marketing-driven content.

  • Hear real-life scenarios of how marketing uses big data to help sales convert.

  • Learn how to analyze the overload of data (both internal and external) — showcasing stories that matter for both marketing, sales, and your customers.

  • Walk away with key ideas to help formulate your own data-driven project.