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Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Amy Higgins (Director of Content, Sojern)
Date: Wednesday, April 10
Time: 11:10am - 11:55am
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Core Content Concepts
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Building a bridge between sales and marketing is never easy. It’s the classic chicken and egg scenario. In this session, we will cover real examples of how data-driven, highly targeted content helps the sales team convert customers to make the perfect omelet.
Learn the different ways to use data to help create content that converts — with cases for both sales-driven and marketing-driven content.
Hear real-life scenarios of how marketing uses big data to help sales convert.
Learn how to analyze the overload of data (both internal and external) — showcasing stories that matter for both marketing, sales, and your customers.
Walk away with key ideas to help formulate your own data-driven project.