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Using Digital Content to Create Great Customer Moments: Case Studies in Content Analytics

Mackenzie Meyer (Marketing Manager,

Alexandra Vojdany (Senior Manager of Copywriting, HelloFresh)

Location: Del Mar

Date: Tuesday, April 9

Time: 12:20pm - 1:10pm

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Session

Vault Recording: TBD

Audience Level: All

With over 150 at-home meal kits to choose from, how did HelloFresh differentiate themselves? Content. Join us for lunch to see how HelloFresh was able to increase organic search traffic by 122% and page views by 65% in only 7 months using’s analytics platform as a guide.


Click here to read about the HelloFresh case study we will discuss in our session.