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ContentTECH Summit Schedule Viewer


Using Data & Creativity to Power Better Brand Storytelling

Ranjit Raju  (VP of West Coast, Knotch)

Liya Sharif  (VP of Marketing and Head of Brand, Qualcomm)

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Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All


As marketers, we’ve heard that a reliance on data can often hinder the imagination necessary to create compelling content. However, in 2020 and beyond we need to reshape the narrative from “data vs. creativity” to “data AND creativity.” By turning to the numbers, content marketers can go beyond “gut feelings” to creating content that’s certain to have an impact.

Join Liya Sharif, VP of Marketing & Head of Brand at Qualcomm, and Ranjit Raju, VP of West Coast at Knotch, as they discuss the best way to combine data and creativity to fuel your content marketing strategy.


In this session, you’ll learn:

  • How to implement data to validate and drive your creative efforts

  • The impact an informed strategy can have on creating relevant and engaging stories

  • Why an effective marketing strategy needs both creativity and data to enhance customer experiences