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ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Using Data & Creativity to Power Better Brand Storytelling

Ranjit Raju  (VP of West Coast, Knotch)

Liya Sharif  (VP of Marketing and Head of Brand, Qualcomm)

Date: Tuesday, August 11

Time: 12:20pm - 1:10pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Knotch

As marketers, we’ve heard that a reliance on data can often hinder the imagination necessary to create compelling content. However, in 2020 and beyond we need to reshape the narrative from “data vs. creativity” to “data AND creativity.” By turning to the numbers, content marketers can go beyond “gut feelings” to creating content that’s certain to have an impact.

Join Liya Sharif, VP of Marketing & Head of Brand at Qualcomm, and Ranjit Raju, VP of West Coast at Knotch, as they discuss the best way to combine data and creativity to fuel your content marketing strategy.

Takeaway

In this session, you’ll learn:

  • How to implement data to validate and drive your creative efforts

  • The impact an informed strategy can have on creating relevant and engaging stories

  • Why an effective marketing strategy needs both creativity and data to enhance customer experiences



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