ContentTECH is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

ContentTECH Summit Schedule Viewer

View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Please note that session dates and times are subject to change.

Download the app

Use Your Data to Optimize Your Content

Brian Piper (Director of Content Strategy and Assessment, University of Rochester)

Location: Carlsbad/Cardiff

Date: Wednesday, April 10

Time: 9:00am - 9:45am

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Where do you find the real insights in your data and how do you use those to provide measurable changes that will improve content performance? This session will provide specific things to look for in your analytics and data and show you how to improve your content performance based on your findings.


Where to find insights in Google analytics and social metrics
How to make effective changes in your content to improve performance
How to ensure you're measuring and tracking in order to prove impact