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ContentTECH Summit Schedule Viewer

View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

The Shifting Role of Content Technology Within Customer Experience

Cleve Gibbon  (Chief Technology Officer, Wunderman Thompson)

Date: Tuesday, August 11

Time: 9:15am - 10:00am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Session Type: General Session

Vault Recording: TBD

Companies profit from great customer experiences, and content technology underpins that. The pace of content technology innovation is staggering. However, what separates customer experience leaders from laggards is the organization’s ability to adopt, adapt to and apply content technology in a repeatable and predictable manner that scales. Let’s step through what matters and highlight what doesn’t to get that critical focus. Through a few real-life customer experience examples, we’ll show the good, the bad and truly ugly side of content technology.