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ContentTECH Summit Schedule Viewer

View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Please note that session dates and times are subject to change.

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The Secret to Managing the Content Lifecycle

Lisa Sharapata (Senior Director, Brand Experience, Aprimo)

Location: Mission Hills

Date: Tuesday, April 9

Time: 12:20pm - 1:10pm

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Session

Vault Recording: TBD

Audience Level: All


Content is a living, breathing thing! Regardless of type, format, channel, or platform, all content moves through a lifecycle. It’s all ideated, planned, budgeted, created, managed, distributed, and measured in some way.

But as marketing organizations continue to evolve – so do the skills and technology needed to manage each phase of that content lifecycle.


To configure the right resources to support the entire content lifecycle requires three things:

  1. The right structure: form follows function
  2. The right mix of talent
  3. How to optimize your TechStack