ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled to launch mid-January of 2019, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

The Secret to Creating Content That Transforms Your Brand and Builds Real Relationships With Your Customers

Joe Lazauskas (Head of Content Strategy, Executive Editor, Contently)

Date: Wednesday, April 10

Time: 2:15pm - 3:00pm

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Management & Measurement

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Content marketing doesn't work because it's magic; it works because it helps you build stronger relationships with customers or potential customers. In an energetic keynote packed with rollicking stories, author and content strategist Joe Lazauskas will reveal frameworks for creating content that actually helps people, and the secret techniques the best media minds use to create content that audiences crave.

Takeaway

1) Data-driven techniques to identify what your audience is truly passionate about
2) A simple yet powerful framework for figuring out whether your audience will actually care about your content
3) New and innovative ways to measure whether your content is building strong relationships with people
4) Inspiring content marketing case studies, from enterprise powerhouses to scrappy small businesses