View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Joe Lazauskas (Head of Content Strategy, Executive Editor, Contently)
Date: Wednesday, April 10
Time: 2:15pm - 3:00pm
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Management & Measurement
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Content marketing doesn't work because it's magic; it works because it helps you build stronger relationships with customers or potential customers. In an energetic keynote packed with rollicking stories, author and content strategist Joe Lazauskas will reveal frameworks for creating content that actually helps people, and the secret techniques the best media minds use to create content that audiences crave.
1) Data-driven techniques to identify what your audience is truly passionate about2) A simple yet powerful framework for figuring out whether your audience will actually care about your content3) New and innovative ways to measure whether your content is building strong relationships with people
4) Inspiring content marketing case studies, from enterprise powerhouses to scrappy small businesses