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The Realities and Myths of AI-Generated Content

Jeff Coyle  (Co-founder and Chief Strategy Officer, MarketMuse)

Track: Future of Content

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

AI-generated content will no doubt help marketers scale their content output. The excitement of the possibilities this technology offers is real, but so are the hurdles.

How can this technology practically be used in your content process? How does this impact your writers? What risks does this technology present that should not be overlooked?

Join this session with Jeff Coyle, co-founder and Chief Strategy Officer at MarketMuse, to understand the practical use cases — and the myths — of AI-generated content.


  • Learn how AI-generated content augments your content production
  • Understand the limitations and risks of AI-generated content
  • See specific use cases for machine-generated content
  • Learn how to evolve your workflow to leverage the technology