View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Location: Marina D&E
Date: Tuesday, April 9
Time: 1:25pm - 2:25pm
Session Type: General Session
Vault Recording: TBD
Audience Level: All
There has been tons of digital ink spilled about the explosion of marTech solutions. In Scott Brinker’s chart more than 5,000 solutions now cover every niche of digital marketing optimization. But the irony is that maybe up to 40% of those solutions are “content technologies”. Just exactly what do marketers need to know about the current state of content oriented technology? What is the right size content management system? What are Content Marketing platforms? What workflow and calendaring systems do we actually need? Should we choose one vendor for an entire stack? Or is a best-of-breed solution better? What are the artificial intelligence solutions we should be paying attention to? Let’s peel back the layers here and talk about the content specific technologies that truly matter today – and get to solid footing on where they are best applied.