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ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Please note that session dates and times are subject to change.

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The Neuroscience Behind Memorable Content

Carmen Simon (Cognitive Neuroscientist & Founder, Memzy)

Location: Marina Ballroom

Date: Wednesday, April 10

Time: 8:20am - 8:50am

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Vault Recording: TBD

Audience Level: All

How can you ensure that your voice will not only be heard, but be remembered? Memory is impacted by variables out of our control, but there are science-based guidelines you can leverage to make your content memorable. Dr. Carmen Simon will share tips on how you can strengthen your message and use it to drive business results.

Takeaway

-Learn the neuroscience behind what makes marketing content memorable
-Hear the three most common reasons why people forget your content
-Discover ways you can curate content so it can have a lasting impact on audiences
-Take an informed understanding of your customer and translate that into messaging that resonates