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ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

The Future of Digital Transformation Is A Successful Content Transformation

Val Swisher (CEO, Content Rules, Inc.)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Future of Content

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Digital transformation is the latest buzzword to describe how companies are re-envisioning content. Digital transformation holds all the promises of content personalization, omnichannel delivery, and single-source publishing. Companies are spending millions of dollars crafting strategies around digital transformation. They are purchasing sexy, expensive tools to take advantage of the new opportunities technology provides for our content.

However, time and again, companies leave out the most important part:

You cannot engage in digital transformation unless you transform your content.

Transformation only happens when you adjust, change, and dramatically improve your content. You cannot succeed with digital transformation by repackaging the same old content in a pretty new technology wrapper.

In this session, Val Swisher explores what it means to transform content and shares concrete steps you can take to begin preparing content for digital transformation.

Takeaway

Attendees will learn:

  • The difference between content conversion, migration, and transformation
  • The pitfalls of content conversion and migration without content transformation
  • How do you begin transforming your content



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