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ContentTECH Summit Schedule Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled. Please note all times are shown in Eastern Time.

The Future of Digital Transformation Is A Successful Content Transformation

Val Swisher  (CEO, Content Rules, Inc.)

Date: Monday, August 10

Time: 1:30pm - 2:00pm

Pass Type: Virtual Pass, Virtual Pass + Workshop - Get your pass now!

Track: Future of Content

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Digital transformation is the latest buzzword to describe how companies are re-envisioning content. Digital transformation holds all the promises of content personalization, omnichannel delivery, and single-source publishing. Companies are spending millions of dollars crafting strategies around digital transformation. They are purchasing sexy, expensive tools to take advantage of the new opportunities technology provides for our content.

However, time and again, companies leave out the most important part:

You cannot engage in digital transformation unless you transform your content.

Transformation only happens when you adjust, change, and dramatically improve your content. You cannot succeed with digital transformation by repackaging the same old content in a pretty new technology wrapper.

In this session, Val Swisher explores what it means to transform content and shares concrete steps you can take to begin preparing content for digital transformation.


Attendees will learn:

  • The difference between content conversion, migration, and transformation
  • The pitfalls of content conversion and migration without content transformation
  • How do you begin transforming your content