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ContentTECH Summit Schedule Viewer

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The Digital Content Skill Set: Why skills-based working leads to bigger success in content marketing

Tim Hanse  (Principal Consultant, Crossphase)

Tjeerd Schopman  (Strategy Consultant, Crossphase)

Track: Content Strategy

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Many organizations are struggling with their digital transformation. Much of that struggle stems from how most companies organize themselves. Based on their research and interviews with managers and digital content professionals, Tim and Tjeerd have developed a model and an accompanying method to build more effective digital content teams. They're now helping companies to organize better and be more effective. In their talk, they'll share their approach, show you why it leads to more effective teams and how you can apply their method yourself.


You'll learn

  • Why you should break up your content production chain
  • Why you should start focussing on skills and leave old-fashioned job titles at the door
  • What skills your team should have
  • How you can conduct interviews to map your team and learn where you might need improvement