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ContentTECH Summit Schedule Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled. Please note all times are shown in Eastern Time.

The Compounding Returns of Content: How to Prove ROI, Get Buy-In, and Superboost Your Content Marketing

Joe Lazauskas  (Head of Marketing, Contently)

Date: Tuesday, August 11

Time: 1:30pm - 2:00pm

Pass Type: Virtual Pass, Virtual Pass + Workshop - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Upland Software
Track Sponsor

Performance marketing is going to dominate the next decade. Marketers will be expected to drive revenue on leaner budgets, and do so faster than ever before.

The key? Great content. But to create great content, you need to secure a solid budget and buy-in from your executive team. And you need to ensure that your content investment will accelerate growth and drive revenue. Sounds daunting, right? With the right technology and creative strategies, it’s not as difficult as you might think.


In this session, Joe Lazauskas—Head of Marketing at Contently and best-selling author of The Storytelling Edge—reveals:

  • A three-step process for mapping content to revenue and proving ROI
  • Technologies and tactics that’ll increase your effectiveness at each stage
  • Tips for securing a bigger budget buy-in in 2021