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ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

The Building Blocks of Content Reporting: From Simple Tracking to Machine Learning Attribution

Allison Wert  (Senior Marketing Strategist, SmartBug Media)

Sean Amster  (Digital Marketing Manager, Henry Company)

Date: Wednesday, August 12

Time: 11:10am - 11:55am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Measuring the effectiveness of our content marketing programs continues to be critical - for both ongoing optimization and to prove the value of our audience-centric efforts. But where should you start - and how do you successfully build, expand and scale to more advanced levels of reporting?

This session will cover the essential building blocks of content reporting, including how to get buy-in and the key metrics you should start tracking immediately (no fancy tools needed!). Ready to get more advanced? We'll talk about how to systematically grow your reporting, from last-touch attribution to multi-touch to emerging machine learning attribution models. You'll learn the pros/cons of each, and how the right reporting can help you identify the best content for your audience at every step of their journey.

Takeaway

  • How to get started with content marketing reporting and buy-in
  • How to advance your content reporting with attribution models
  • How to identify the most influential content in your customer journey



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