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Joe Lazauskas (Head of Content Strategy, Contently)
Track: Content Management & Measurement
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Today, only 36 percent of marketers are satisfied with their company's ability to measure the success of their content. One big reason why: It's hard to know where to start.
In this talk, Joe Lazauskas, Head of Marketing at Contently and co-author of The Storytelling Edge, reveals a new maturity model for measuring the success of your content. Whether you're leading a seasoned content program or just starting out, you won't want to miss out on the industry's first content measurement maturity model, and the groundbreaking new research behind it.
In this talk, you'll learn:
