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ContentTECH Summit Schedule Viewer


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The 4 Stages of Content Measurement

Joe Lazauskas  (Head of Content Strategy, Contently)

Track: Content Management & Measurement

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Today, only 36 percent of marketers are satisfied with their company's ability to measure the success of their content. One big reason why: It's hard to know where to start.

In this talk, Joe Lazauskas, Head of Marketing at Contently and co-author of The Storytelling Edge, reveals a new maturity model for measuring the success of your content. Whether you're leading a seasoned content program or just starting out, you won't want to miss out on the industry's first content measurement maturity model, and the groundbreaking new research behind it.

Takeaway

In this talk, you'll learn:

  • The content goals and KPIs you should measure at each stage
  • The technology you need to succeed at each stage
  • Proprietary new research to help you benchmark success
  • How to put this model into action and optimize content more quickly



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