ContentTECH Summit Schedule Viewer

View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Please note that session dates and times are subject to change.

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Taxonomy: Hero of AI, Bots, Voice Search & Retail

Laura Creekmore (Director of Taxonomy & Content Strategy, Syndigo)

Location: Del Mar

Date: Wednesday, April 10

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future of Content

Session Type: Session

Vault Recording: TBD

What's the magic behind the curtain for today's hottest tech like voice search, chatbots, and AI? The same concept powering ecommerce, websites, and knowledge management for two decades: Taxonomy. Find out how your existing structured content can help shortcut your effort to take advantage of the latest technology. A detailed database full of product content or a website built on structured content gets you well on the way to smart speaker skills, chatbots, voice search, and other advanced applications, as well as turbo charging your sales efforts.


*Learn how creating and using structured content shortcuts your preparation for AI, chatbots, voice search and more.
*Go home ready to build effective taxonomies that support your sales and technology goals.
*Bonus! Learn how well structured product content makes it easier for customers to find and buy your products — in any interface.