ContentTECH is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

ContentTECH Summit Schedule Viewer


Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled.

Standing Up for Content: How Hilton is Transforming its Content Practice

Meg Walsh  (Senior Director, Content Services, Hilton)

Date: Monday, August 10

Time: 11:30am - 12:00pm

Pass Type: Virtual Pass, Virtual Pass + Workshop - Get your pass now!

Session Type: Keynote

Audience Level: All

Vault Recording: TBD

Audience Level: All

SEMrush
Track Sponsor

Sometimes (really, too many times) companies sacrifice the content authoring experience in order to meet the challenges of delivering a valuable and evolving customer experience. At Hilton, we drew a line: content authoring and management matter and we are not going to suffer anymore. In this session learn how the Hilton Content Services team is rethinking the content management practice, taking ownership of content design and structure, and partnering more effectively with experience designers and developers to deliver world-class, customer-driven, experiences.



FOLLOW ContentTECH SUMMIT ON SOCIAL