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SEO is Math Not Magic: Everything I've Learned Building Thousands of Pieces of Content

Manick Bhan  (CTO + Founder, LinkGraph)

Track: Core Concepts

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Google's search algorithms use hundreds of metrics to score search results and provide searchers with the highest quality results. At a high level, these factors include backlinks, content quality, on-page SEO, technical SEO, site quality, and page speed.

From industry to industry, even keyword to keyword, Google's ranking factors do vary. So how do you really know, quantitatively, what is required to improve rankings for a single keyword? This has been impossible - until now. For the last year, we have been developing a unique computational methodology for understanding how all of these search factors correlate with rankings. With the help of machine learning and powerful computing, we can reverse-engineer Google's ranking algorithm for ANY keyword within a few seconds.

With hundreds of ranking factors, to be thinking about and optimizing for, it's easy to feel overwhelmed or to know which ones to prioritize. It's also common for companies to spend precious time and resources optimizing their website in ways that won't actually have an impact. In this talk Manick will expose the secrets he has learned about Google search factors and how these ranking correlations work for any keyword the audience selects. He will also share data from our experiments, case studies, and other fresh insights.

Takeaway

  • Ranking factors are not universal for every keyword. Industry-specific language, geographic location, search intent, and even high CPCs all influence how Google ranks web pages.
  • SEO is math not magic: Any website can take a data-driven approach to methodically improving their rankings and benchmarking their improvements month-over-month.
  • The key to making SEO work is to identify the single most important thing holding your site back from ranking better. This won't be the same for every site or every industry, but math can help you understand what matters most for your website.



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