Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled. Please note all times are shown in Eastern Time.
Noz Urbina (Omnichannel Content Strategist, Urbina Consulting)
Pass Type: Virtual Pass + Workshop - Get your pass now!
Session Type: Workshop
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
This workshop will teach a proven methodology to analyze, enrich and structure your content to help authors and agencies create omnichannel, personalisation and automation-ready content.
Single-source, omnichannel content is no longer a pipe dream, it's an imperative. Companies of all sizes are looking for content that can be personalized and then delivered to the browser, a print pipeline, available for reuse in new campaigns and deliverables all while being accessible in apps, kiosks, responsive mobile deliverables, eBooks and syndication services to our partners – even in wearable technologies and conversational UIs. All this should improve the experience of users, and of course, benefit the organizations that serve them. Adaptive content unifies all these concepts and makes such a paradigm possible.
This practical workshop will show you why you want and need to have adaptive content structures to optimize user experience today. Its hands-on introductory exercises will help you model your own content in a future-proof way.
