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ContentTECH Summit Schedule Viewer


View and sort these sessions by session type, audience level and track topic. All times are noted in Eastern Time and will also be available on demand for 30 days following the event.

Removing the Content Bottleneck to Power Personalization

Jill Grozalsky  (Product Marketing Director, Experience Platform, Sitecore)

Date: Wednesday, June 9

Time: 11:50am - 12:10pm

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop - Get your pass now!

Session Type: Keynote

Audience Level: All

Vault Recording: TBD

Audience Level: All

Every brand wants to deliver personalization at scale for their customers, but 97% of marketers say producing enough content to meet their organization’s needs is their biggest concern and your customers expect memorable moments at every brand touchpoint. With the ability to deliver personalization being the holy grail of marketing, the daunting task of content creation and personalization has become a full-blown business-critical issue and incremental improvements with legacy tools are no longer a viable solution.

Takeaway

This webinar will cover:

  • How integrating content creation and marketing efforts can help supercharge your marketing operations and power personalized experiences.
  • The importance of utilizing a content hub to remove the content bottleneck in order to achieve marketing objectives.
  • How to operationalize around a content hub for marketing and personalization efficiencies.
  • How to use data to scale content creation efforts for personalization.



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