View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our ContentTECH Summit Mobile app is scheduled to launch mid-January of 2019, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Peg Miller (Senior Director of Content, Xactly)
Date: Wednesday, April 10
Time: 1:20pm - 2:05pm
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Core Content Concepts
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
According to CMSWire’s Digital Customer Experience survey, 57% of practitioners said they are at the early stages of digital transformation. Another 11% say it’s a priority but they haven’t started on it.
Our websites are the cornerstone of a cohesive digital experience, the foundation and catcher’s mitt to bring everything together, and our largest channel to interact with future and current customers. Yet, over time, website platforms age, become unmanageable, inflexible and costly to maintain. Rather than hear another “no” from the dev team, we layer in technologies and scripts to help achieve short-term goals. This contributes to martech stack creep, makes our bloated sites run slow, and ends up costing extra time and money. Our tech stack begins to age quickly over time; and doesn’t allow us the flexibility we need to drive a cohesive digital experience in support of business goals.
We’ll show you how to bake in more functionality at the web level, so you don’t have divergent systems competing with each other. Instead of searching for a shiny new technology solution, or the latest martech fad, it’s likely you have tools at the ready to help create a cohesive digital experience with a solid plan and putting micro-services to use for your situation.
The best part? We’ll share examples of how you can take your digital experience to the next level with tips to: