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Put Your Website to Work: Using Technology to Drive a Digital Experience that Connects and Converts

Peg Miller (SVP Marketing, Agility Recovery)

Date: Wednesday, April 10

Time: 1:20pm - 2:05pm

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Core Content Concepts

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

According to CMSWire’s Digital Customer Experience survey, 57% of practitioners said they are at the early stages of digital transformation. Another 11% say it’s a priority but they haven’t started on it.

Our websites are the cornerstone of a cohesive digital experience, the foundation and catcher’s mitt to bring everything together, and our largest channel to interact with future and current customers. Yet, over time, website platforms age, become unmanageable, inflexible and costly to maintain. Rather than hear another “no” from the dev team, we layer in technologies and scripts to help achieve short-term goals. This contributes to martech stack creep, makes our bloated sites run slow, and ends up costing extra time and money. Our tech stack begins to age quickly over time; and doesn’t allow us the flexibility we need to drive a cohesive digital experience in support of business goals.

We’ll show you how to bake in more functionality at the web level, so you don’t have divergent systems competing with each other. Instead of searching for a shiny new technology solution, or the latest martech fad, it’s likely you have tools at the ready to help create a cohesive digital experience with a solid plan and putting micro-services to use for your situation.

The best part? We’ll share examples of how you can take your digital experience to the next level with tips to:

  • Use content scoring to help drive a performance metrics mindset within your organization
  • Evaluate your web content for efficacy
  • Create personalized content experiences at the web/channel level using Content as a Service (CaaS)
  • Sync your marketing automation, web and retargeting campaigns to unify messages across all inbound and outbound channels


  • What is the digital experience and why should we care? Pull together your content, function, context and results, across channels and devices.
  • Process and technology approaches to solving everyday digital experience problems
  • Tips for doing a thorough DXP evaluation, based on your needs and desired business outcomes
  • Ideas to bridge the gap between development, content and marketing