View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Date: Wednesday, April 10
Time: 10:15am - 11:00am
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Content Management & Measurement
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: Intermediate
Content marketing is about a lot more than top-of-the-funnel awareness and engagement. It drives real, hard-dollar impact on the pipeline and sales. But how do you prove it?
Learn how Frontline Education, the recipient of CMW's Project of the Year Award and winner of Best Content Marketing Program, built an audience-focused content strategy and proved the value through multi-touch attribution. We'll share unique learnings unearthed from our tracking model, and what they have to say about a content strategy that works!
How to build a framework for a full-funnel content strategy that meets your buyers' and your sales team's needs
How to measure success so you can optimize your program and boost internal buy-in
How to get started with multi-touch attribution and prove the value of your content