ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled to launch mid-January of 2019, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Proving the Value of Content Marketing with Multi-Touch Attribution

Ali Wert (Content Marketing Manager, Frontline Education)

Sean Amster (Digital Strategy & Operations Manager, Frontline Education)

Date: Wednesday, April 10

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Management & Measurement

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

Content marketing is about a lot more than top-of-the-funnel awareness and engagement. It drives real, hard-dollar impact on the pipeline and sales. But how do you prove it?

Learn how Frontline Education, the recipient of CMW's Project of the Year Award and winner of Best Content Marketing Program, built an audience-focused content strategy and proved the value through multi-touch attribution. We'll share unique learnings unearthed from our tracking model, and what they have to say about a content strategy that works!

Takeaway

How to build a framework for a full-funnel content strategy that meets your buyers' and your sales team's needs
How to measure success so you can optimize your program and boost internal buy-in
How to get started with multi-touch attribution and prove the value of your content