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Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Alan Porter (Senior Executive, Simple [A])
Date: Monday, April 8
Time: 1:00pm - 5:00pm
Pass Type: All Access, Main Conference Plus
Session Type: Workshop
Vault Recording: TBD
It's no longer enough to deliver one message to one audience in one place. Customers rely on continuous experiences across channels. So too, our content needs to come together across the enterprise and deliver consistent interactions to the channels customers use to engage us. Every content touchpoint is a brand experience and needs to be designed as such. This workshop discusses how the content convergence can be orchestrated, using the combined disciplines of content strategy and content engineering, to segment audiences, model content, match it with semantic tags, and ultimately increase the value of content assets leveraged across personalized delivery channels.