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ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Navigating the Long and Winding Road to Amway's Content Center of Excellence

Cathy McKnight (VP Strategy and Consulting & Chief Problem Solver, The Content Advisory)

Kari Belote (Head of Content, Communications & Experience, Amway)

Date: Tuesday, April 21

Time: 2:30pm - 3:00pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Session Type: General Session

Vault Recording: TBD

A Content Center of Excellence (CCOE) is essential for customer-centric enterprises to deliver the best possible experiences. Amway gets that. But just because you know the right thing to do, it doesn't mean that it simply gets done. During the past 18 months, Kari and her team have navigated the twists and turns of a very winding road to assemble the building blocks for a regional, no global, no regional ... CCOE. It hasn't been easy, and the many lessons learned have come with their fair share of bruises. During this session Cathy and Kari will share:

  • What to do when you lose your executive sponsor ... twice!
  • How to scale from a regional to global implementation model when the c-suite has that "aha" moment
  • Where to draw the line (that's right for your organization) on what the CCOE will or will not do as part of its core remit
  • Who to turn to when there is no one else to turn to for support



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