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ContentTECH Summit Schedule Viewer


View and sort these sessions by session type, audience level and track topic. All times are noted in Eastern Time and will also be available on demand for 30 days following the event.

Marketing Click-to-Close - Tracking Content Engagement Into Won Opportunities

A. Lee Judge  (Co-Founder and CMO, Content Monsta)

Date: Thursday, June 10

Time: 2:35pm - 3:05pm

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop - Get your pass now!

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced

Marketers must prove their impact on the bottom line. In this session, I will present my Click-to-Close process of tracking content from the moment a prospect clicks on your link - to the moment that a sales opportunity is realized. If marketers can show their influence on a business opportunity, then they earn a seat at the table beside (or in front of) their Sales colleagues. This session will dig into tracking content URLs and clicks by using UTM parameters and tracking these into your CRM. Click-to-Close is about showing marketing's impact on the bottom line.

Takeaway

  • How to Plan for Content Tracking
  • How URL parameters are key to tracking content
  • How to use UTM parameters in your content tracking
  • Working with CRM Admins to develop parameter tracking to your opportunities



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