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ContentTECH Summit Schedule Viewer

View and sort these sessions by session type, audience level and track topic. All times are noted in Eastern Time and will also be available on demand for 30 days following the event.

Make Your Customers Dance: The Key to User Experience is Knowing Your Audience

Marc Majers  (Lead UX Researcher, Progressive Insurance)

Anthony Turner  (Lead User Experience Researcher, Progressive)

Date: Thursday, June 10

Time: 1:50pm - 2:20pm

Pass Type: Virtual Conference Pass, Virtual Pass + Workshop - Get your pass now!

Track: Audience Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

How do you get more users to become customers and stay customers? You need to know your audience and think like a DJ. In this fast-paced world, every organization is looking to stand out from the crowd, generate positive experiences, land deals, and make a lasting impression. However, the common reason companies don't achieve this level of success is because they fail to understand their audience's needs. It takes hard work to target a group of potential customers with the right message, at the right time, make adjustments on the fly, and have them asking for more. Discover a different approach how to create content that generates a profitable outcome for your product.


  • Discover the economy of experience
  • Understand the value of a persona
  • Gather tips on how to create content that factors a user's needs in mind