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ContentTECH Summit Schedule Viewer

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Make Your Customers Dance: The Key to User Experience is Knowing Your Audience

Marc Majers  (Lead UX Researcher, Progressive Insurance)

Anthony Turner  (Lead User Experience Researcher, Progressive)

Track: Audience Development

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

How do you get more users to become customers and stay customers? You need to know your audience and think like a DJ. In this fast-paced world, every organization is looking to stand out from the crowd, generate positive experiences, land deals, and make a lasting impression. However, the common reason companies don't achieve this level of success is because they fail to understand their audience's needs. It takes hard work to target a group of potential customers with the right message, at the right time, make adjustments on the fly, and have them asking for more. Discover a different approach how to create content that generates a profitable outcome for your product.


  • Discover the economy of experience
  • Understand the value of a persona
  • Gather tips on how to create content that factors a user's needs in mind