View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Robert Rose (Chief Strategy Advisor, Content Marketing Institute)
Location: Marina Ballroom
Date: Tuesday, April 9
Time: 8:40am - 9:10am
Pass Type: All Access, Main Conference, Main Conference Plus
Session Type: Keynote
Vault Recording: TBD
Audience Level: All
You can argue that more than half of the technologies in the Martech 5,000 chart are related to the content stack. From content management, marketing automation, content marketing, collaboration, workflow, search marketing, and even advertising technology, we are now spending more of our time tinkering with tech, than we are creating content. But the question remains, are we not changing fast enough, or are we changing too fast? Let’s kick off ContentTECH Summit by exploring the real issues of content and marketing technology, and how we get out from underneath this technology debt, and get to creating true, differentiated value for our business.