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ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Please note that session dates and times are subject to change.

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Is Your Content Winning or Losing You Deals? Focus on Experience.

Randy Frisch (CMO & President, Uberflip)

Location: Carlsbad/Cardiff

Date: Wednesday, April 10

Time: 11:10am - 11:55am

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

Content marketing has become synonymous with content creation. What’s the problem with that? In many organizations, as much as 70 percent of their content goes underutilized at best, and entirely unused at worst. Content is created, the manager hits publish, and then…nothing. Little effort is made to get that content in front of the target audience, and the organization ends up leaving countless opportunities on the table.

Enter the content experience. Randy will present an actionable framework for persuading prospects through the power of personalized content experiences for your top B2B marketing strategies—demand generation, account-based marketing, and sales enablement. Find out why content experience partnered with content marketing is the answer to driving content ROI you’ve been looking for.

Takeaway

  • Discover a 5-step framework that offers a concise way for marketers to create, manage, and optimize personalized content experiences at scale.
  • Learn how content fuels personalization and how to approach developing and organizing it across all marketing strategies.
  • Find out how to deliver truly relevant content to prospects and customers across different channels, formats, and touchpoints.