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ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

How to Integrate Content Technology With Your Customer Journey

Pam Didner (Author, Effective Sales Enablement)

Date: Monday, April 20

Time: 1:00pm - 5:00pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

Many companies create customer journeys based on their marketing outreach process or by personas or industry segments. Technology requirements or content needs are rarely mentioned as part of the journeys. This creates a technology gap that provides a loophole to allow different teams to source different technologies based on their needs. Essentially, this creates complications for marketers who use technology and different platforms to do their jobs.

In this workshop, Didner will share how to understand the overall customer journey of your company and drive discussions with different teams to align on technologies.

Takeaway

After the workshop, you'll learn how to:
  • Map technology to customer journeys - As Is
  • Work with different team members to understand technology needs
  • Map technology needs to customer journeys - To Be
  • Drive discussion with management
  • Create a technology-centric customer journey
#Technologynofuss



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