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ContentTECH Summit Schedule Viewer

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Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

How to Make Your Sales Team Look Like a Rock Star

Pam Didner (Author, Effective Sales Enablement)

Date: Monday, April 20

Time: 1:00pm - 5:00pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

In practice, sales and marketing can seem like they’re constantly at odds with one another -- each having different goals and priorities. And as roles, technologies, and responsibilities have evolved and merged, successful marketers must demonstrate mature sales landscape knowledge and be able to:

    • Identify digital marketing elements that are part of the sales discussion
    • Brainstorm specific marketing programs that aid sales negotiations
    • Integrate sales and marketing tools through account-based marketing

    During this workshop, Pam Didner, author of Effective Sales Enablement and Global Content Marketing, will show you how to identify and incorporate sales enablement opportunities into everyday marketing campaigns and elements. She will also share creative ways and implementable templates to help you immediately expand your sales support efforts.


    In this workshop, you'll learn how to:

    • Evaluate your digital marketing channels with sales mentality in mind
    • Possess the key elements to drive brainstorming with sales teams
    • Understand the collaboration process needed to drive account-based marketing (ABM)