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ContentTECH Summit Schedule Viewer
View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Many companies create customer journeys based on their marketing outreach process or by personas or industry segments. Technology requirements or content needs are rarely mentioned as part of the journeys. This creates a technology gap that provides a loophole to allow different teams to source different technologies based on their needs. Essentially, this creates complications for marketers who use technology and different platforms to do their jobs.
In this workshop, Didner will share how to understand the overall customer journey of your company and drive discussions with different teams to align on technologies.
After the workshop, you'll learn how to:
Map technology to customer journeys - As Is
Work with different team members to understand technology needs