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Many companies create customer journeys based on their marketing outreach process or by personas or industry segments. Technology requirements or content needs are rarely mentioned as part of the journeys. This creates a technology gap that provides a loophole to allow different teams to source different technologies based on their needs. Essentially, this creates complications for marketers who use technology and different platforms to do their jobs.
In this workshop, Didner will share how to understand the overall customer journey of your company and drive discussions with different teams to align on technologies.
After the workshop, you'll learn how to:
Map technology to customer journeys - As Is
Work with different team members to understand technology needs