Pam Didner (B2B and Tech Marketing Consultant, Author and Speaker)
Track:
Core Concepts
Session Type:
Breakout Session
Vault Recording: TBD
Content marketing is challenging and messy. There are many aspects of content marketing, from planning, production, and promotion to measurements. It's no longer about just blog posts and eBooks. Also, we just can't manage content marketing manually anymore. We need tools and platforms to help us scale and be productive.
Pam Didner, B2B Marketing Consultant, author of Global Content Marketing and Effective Sales Enablement, will help you understand how to assess content martech requirements as part of your content marketing plan. She will also provide templates that you can use when you add martech as part of your plan.
Takeaway
- Evaluate your content martech needs
- Create workflows to address the needs
- Incorporate the needs to your marketing plan
