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ContentTECH Summit Schedule Viewer


How to Gain Operational and Intellectual Control of Your Content

John Horodyski  (Partner, Optimity Advisors)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The decision to implement a content management strategy and system is the right step in the right direction to gaining operational and intellectual control of your marketing content. Content management brings with it great responsibility for how the organization's marketing content will be efficiently and effectively managed in its daily marketing operations. Any successful content implementation requires more than just new technology; it requires a foundation for digital strategy. Creating the whole content solution—and connecting it throughout your marketing technology ecosystem—means that your content can be distributed through all channels, generate revenue, increase efficiencies, and enhance your ability to meet new and emerging market opportunities.


  • Learn how to successfully define your content strategy
  • Understand how managing your digital assets achieves operational control of your organization's information and intellectual property
  • Manage your content well, discover your inherit potential, and measure your use for growth
  • Uncover how content management can enhance other mission critical systems, such as e-commerce and customer experiences