Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled. Please note all times are shown in Eastern Time.
John Horodyski (Partner, Optimity Advisors)
Date: Monday, August 10
Time: 1:30pm - 2:00pm
Pass Type: Virtual Pass, Virtual Pass + Workshop - Get your pass now!
Track: Content Management & Measurement
Session Type: Breakout Session
Audience Level: Beginner
Vault Recording: TBD
Audience Level: Beginner
The decision to implement a content management strategy and system is the right step in the right direction to gaining operational and intellectual control of your marketing content. Content management brings with it great responsibility for how the organization's marketing content will be efficiently and effectively managed in its daily marketing operations. Any successful content implementation requires more than just new technology; it requires a foundation for digital strategy. Creating the whole content solution—and connecting it throughout your marketing technology ecosystem—means that your content can be distributed through all channels, generate revenue, increase efficiencies, and enhance your ability to meet new and emerging market opportunities.
