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ContentTECH Summit Schedule Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled. Please note all times are shown in Eastern Time.

How to Gain Operational and Intellectual Control of Your Content

John Horodyski  (Partner, Optimity Advisors)

Date: Monday, August 10

Time: 1:30pm - 2:00pm

Pass Type: Virtual Pass, Virtual Pass + Workshop - Get your pass now!

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: Beginner

Vault Recording: TBD

Audience Level: Beginner

Track Sponsor

The decision to implement a content management strategy and system is the right step in the right direction to gaining operational and intellectual control of your marketing content. Content management brings with it great responsibility for how the organization's marketing content will be efficiently and effectively managed in its daily marketing operations. Any successful content implementation requires more than just new technology; it requires a foundation for digital strategy. Creating the whole content solution—and connecting it throughout your marketing technology ecosystem—means that your content can be distributed through all channels, generate revenue, increase efficiencies, and enhance your ability to meet new and emerging market opportunities.


  • Learn how to successfully define your content strategy
  • Understand how managing your digital assets achieves operational control of your organization's information and intellectual property
  • Manage your content well, discover your inherit potential, and measure your use for growth
  • Uncover how content management can enhance other mission critical systems, such as e-commerce and customer experiences