View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
John Horodyski (Partner, Optimity Advisors)
Date: Wednesday, April 22
Time: 9:00am - 9:45am
Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Content Management & Measurement
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
The decision to implement a content management strategy and system is the right step in the right direction to gaining operational and intellectual control of your marketing content. Content management brings with it great responsibility for how the organization's marketing content will be efficiently and effectively managed in its daily marketing operations. Any successful content implementation requires more than just new technology; it requires a foundation for digital strategy. Creating the whole content solution—and connecting it throughout your marketing technology ecosystem—means that your content can be distributed through all channels, generate revenue, increase efficiencies, and enhance your ability to meet new and emerging market opportunities.
