ContentTECH is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

ContentTECH Summit Schedule Viewer

View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

How to Gain Operational and Intellectual Control of Your Content

John Horodyski  (Partner, Optimity Advisors)

Date: Wednesday, August 12

Time: 9:00am - 9:45am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Management & Measurement

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The decision to implement a content management strategy and system is the right step in the right direction to gaining operational and intellectual control of your marketing content. Content management brings with it great responsibility for how the organization's marketing content will be efficiently and effectively managed in its daily marketing operations. Any successful content implementation requires more than just new technology; it requires a foundation for digital strategy. Creating the whole content solution—and connecting it throughout your marketing technology ecosystem—means that your content can be distributed through all channels, generate revenue, increase efficiencies, and enhance your ability to meet new and emerging market opportunities.


  • Learn how to successfully define your content strategy
  • Understand how managing your digital assets achieves operational control of your organization's information and intellectual property
  • Manage your content well, discover your inherit potential, and measure your use for growth
  • Uncover how content management can enhance other mission critical systems, such as e-commerce and customer experiences