ContentTECH Summit Schedule Viewer

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Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Please note that session dates and times are subject to change.

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How to Engineer a Digital-First, Customer-Focused Content Experience

Shiva Mirhosseini (Vice President, Marketing Technology & Digital Experience, Aetna)

Location: Marina Ballroom

Date: Tuesday, April 9

Time: 11:35am - 12:05pm

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: General Session

Vault Recording: TBD

Marketers that want to grow and succeed over the long term must constantly make new decisions on how to adapt their communication efforts in the face of constantly shifting consumer needs. Technology is going to be a big part of any organization’s digital evolution process; but there are plenty of other considerations that have to be factored in, too, if you want your customers to feel supported, informed, and satisfied with the content experiences you offer across your enterprise. In this presentation, Aetna’s VP of Marketing Technology & Digital Experience will walk you through the process they’ve been taking as they reexamine, refactor, and reimagine what it means to bring a digital-first, customer-focused vision to life in a highly-regulated industry.