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ContentTECH Summit Schedule Viewer


View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Please note that session dates and times are subject to change.

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How to Build a Lean, Mean, B2B Content Marketing Machine

Vishal Khanna (Director of Marketing & Communications, HealthPrize)

Location: Balboa

Date: Wednesday, April 10

Time: 9:00am - 9:45am

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Core Content Concepts

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Beginner

In this session, former Content Marketer of the Year Vishal Khanna provides actionable tips to help solo and small-team B2B marketers build, implement and measure content marketing engines that convert. Find out how to combine technology with initiatives to define, reach and measure aggressive marketing growth goals.

Takeaway

• How to build a content marketing engine targeted toward conversion
• How to transform from marketing as a sales tactic to sales as a marketing channel
• How to fuel your engine to distribute and measure the effectiveness of your conversion-oriented content.