View, browse and sort the ever-growing list of sessions by pass type and track. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our ContentTECH Summit Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Vishal Khanna (Director of Marketing & Communications, HealthPrize)
Date: Wednesday, April 10
Time: 9:00am - 9:45am
Pass Type: All Access, Main Conference, Main Conference Plus
Track: Core Content Concepts
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: Beginner
In this session, former Content Marketer of the Year Vishal Khanna provides actionable tips to help solo and small-team B2B marketers build, implement and measure content marketing engines that convert. Find out how to combine technology with initiatives to define, reach and measure aggressive marketing growth goals.
• How to build a content marketing engine targeted toward conversion
• How to transform from marketing as a sales tactic to sales as a marketing channel
• How to fuel your engine to distribute and measure the effectiveness of your conversion-oriented content.