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ContentTECH Summit Schedule Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. This agenda is subject to change so check back before the first show day to make sure your preferred sessions are still running as originally scheduled. Please note all times are shown in Eastern Time.

How to Automate Your Email Marketing Like a Pro

Liz Willits  (Content Strategist & Marketing Consultant,

Date: Tuesday, August 11

Time: 1:00pm - 1:30pm

Pass Type: Virtual Pass, Virtual Pass + Workshop - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Upland Software
Track Sponsor

Most email automation is impersonal, robotic, and ineffective. You can tell it's automated before you even open it — but it doesn't need to be this way.

Find out how to create automated emails that build relationships, grow your brand, and save time at this session with email expert Liz Willits.


  • The 5 biggest email automation mistakes and how to avoid them
  • The process Liz uses to create emails that get 80% open rates and 30% click-through rates
  • How to write automated content that's personal, human, and effective
  • The 4 essential emails you should automate right away
  • Email design concepts that will increase your open and click-through rates