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ContentTECH Summit Schedule Viewer

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Our ContentTECH Summit Mobile app is scheduled for launch in March of 2020, so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, it helps us with room planning. And remember, seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

How to Automate Your Email Marketing Like a Pro

Liz Willits  (Senior Content Marketing Specialist, AWeber)

Date: Wednesday, August 12

Time: 9:00am - 11:55am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Most email automation is impersonal, robotic, and ineffective. You can tell it's automated before you even open it — but it doesn't need to be this way.

Find out how to create automated emails that build relationships, grow your brand, and save time at this session with email expert Liz Willits.


  • The 5 biggest email automation mistakes and how to avoid them
  • The process Liz uses to create emails that get 80% open rates and 30% click-through rates
  • How to write automated content that's personal, human, and effective
  • The 4 essential emails you should automate right away
  • Email design concepts that will increase your open and click-through rates